Public Relations Manager (F/M/X)

ABOUT ORIENT EXPRESS 

Artisan of Travel since 1883 Orient Express is a legendary brand, steeped in history and loved by past, present and future generations. Representing the pinnacle of ultra-luxury hospitality within Accor Group, this brand is currently going through exciting phases of rebirth and expansion.  

Orient Express embodies the refined nomadic spirit of travel, inviting each traveler to a place where the journey is the destination. Bringing awe-inspiring travel experiences to a new generation of adventurers, its exceptional portfolio includes The Orient Express, with its original carriages reimagined as the new embassy of French luxury; Orient Express La Dolce Vita, a train embodying the 'Made in Italy' way; Orient Express Silenseas - the world’s largest sailing ship; and hotels coming to Rome and Venice.  

Progressively shaping the future of luxury hospitality, Orient Express is focusing on employee journey and growth. 

ABOUT ARSENALE

Arsenale is a multi-brand Group capable of providing a comprehensive service to the largest and most renowned luxury global market operators who wish to expand in Italy. Founded and supported by internationally renowned entrepreneurs and investors, Arsenale aims at creating the leading luxury hospitality group in Italy. To pursue this ambition, the Group launched an impressive investments plan to boost tourism and made-in-Italy through the re-development and enhancement of iconic hotels and hospitality solutions in the most beautiful locations of the country. 

Orient Express La Minerva, Rome 

Considered as the beloved capital of the Orient Express legend, Rome will be home to the first Orient Express hotel, Minerva, in 2024. Orient Express, in partnership with the Italian luxury hotel group Arsenale S.p.A, has entrusted the interior architecture and artistic direction of the hotel Hugo Toro. The former Palazzo Fonseca is a sumptuous 17th-century palace with a huge, majestic façade. A place of memory still adorned with its Roman columns, sculptures by Rinaldi Rinaldo, a disciple of Casanova, and the fascinating goddess Minerva. At the end of 2024, a new décor and interior inspired by the Roman domus and the riches of the "Eternal City" will be revealed with a new touch of contemporary elegance. 

The Hotel is committed to providing an exceptional guest experience, boasting unparalleled elegance, world-class amenities, and impeccable service.

The Public Relations Manager for our luxury hotel in Rome is responsible for developing and implementing comprehensive public relations strategies to enhance the hotel's brand image, promote its services, and maintain positive relationships with the media, influencers, and the community. This role requires a blend of strategic thinking, creative execution, and strong communication skills to effectively position the hotel as a premier destination for luxury travelers. 

Responsibilities 

Strategic Planning: 

• Develop annual public relations plans aligned with the Arsenale & Orient Express Marketing Team and business objectives. 
• Identify key target audiences and media channels to maximize brand exposure and engagement. 
• Collaborate with the Marketing team to ensure consistency in messaging and branding efforts. 

Media Relations:

• Cultivate and maintain relationships with local, national, and international media outlets, journalists, and influencers.
• Pitch compelling story ideas and press releases to secure media coverage across print, broadcast, and digital platforms.
• Act as the primary point of contact for media inquiries and interview requests. 

Content Creation: 

• Create engaging press releases, media kits, and other written materials that highlight the hotel's unique offerings, events, and promotions.
• Develop captivating visual content, including photos and videos, to enhance storytelling and drive engagement on social media platforms. 

Event Management:

• Plan and execute media events, press conferences, and familiarization tours to showcase the hotel's amenities, culinary offerings, and guest experiences, in alignment with Marketing Teams.
• Coordinate partnerships with luxury brands, influencers, and industry leaders to host exclusive events and collaborations. 

Crisis Communications:

• Work closely with Arsenale and OE Teams to develop crisis communication protocols and procedures to effectively manage and mitigate negative publicity or reputation issues.
• Serve as a spokesperson for the hotel during crisis situations and coordinate responses with senior management and external stakeholders. 

Community Engagement:

• Establish partnerships with local organizations, embassies and community leaders to support Hotel commercial development plans and initiatives.
• Represent the hotel at industry conferences, trade shows, and networking events to build relationships and promote brand awareness. 

Performance Measurement:

• Monitor and analyze media coverage, social media metrics, and PR campaign effectiveness to evaluate ROI and identify areas for improvement.
• Prepare regular reports and presentations for senior management to track key performance indicators and recommend strategic adjustments. 

• Bachelor's degree in Communications, Public Relations, Marketing, or related field. 
• Proven experience (5+ years) in public relations within Luxury Hospitality or luxury lifestyle industry. 
• Strong media relations skills with a demonstrated ability to secure high-impact coverage and cultivate relationships with journalists and influencers. 
• Excellent written and verbal communication skills, with a keen attention to detail and the ability to craft compelling narratives. 
• Strategic thinker with the ability to develop and execute integrated PR campaigns that drive brand awareness and engagement. 
• Proficiency in social media platforms, digital marketing tools, and media monitoring software. 
• Exceptional organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment. 
• Crisis management experience and the ability to remain calm and composed under pressure. 
• Flexibility to work evenings, weekends, and travel as needed. 
• Creative mindset with a passion for luxury hospitality and a strong understanding of industry trends and consumer preferences. 

The Public Relations Manager plays a pivotal role in shaping the hotel's reputation and fostering meaningful connections with guests, media partners, and the broader community. This position offers an exciting opportunity to showcase the hotel's unique offerings and elevate its brand presence in the competitive luxury hospitality market.