- Full-Time
- Permanent
- ORIENT EXPRESS
- Sales & Marketing
__jobinformationwidget.freetext.LocationText__
Rome, Italy
__jobinformationwidget.freetext.ExternalReference__
REF2391J
Public Relations Manager (F/M/X)
Region
Luxury & Lifestyle
ABOUT ORIENT EXPRESS
Artisan of Travel since 1883 Orient Express is a legendary brand, steeped in history and loved by past, present and future generations. Representing the pinnacle of ultra-luxury hospitality within Accor Group, this brand is currently going through exciting phases of rebirth and expansion.
Orient Express embodies the refined nomadic spirit of travel, inviting each traveler to a place where the journey is the destination. Bringing awe-inspiring travel experiences to a new generation of adventurers, its exceptional portfolio includes The Orient Express, with its original carriages reimagined as the new embassy of French luxury; Orient Express La Dolce Vita, a train embodying the 'Made in Italy' way; Orient Express Silenseas - the world’s largest sailing ship; and hotels coming to Rome and Venice.
Progressively shaping the future of luxury hospitality, Orient Express is focusing on employee journey and growth.
ABOUT ARSENALE
Arsenale is a multi-brand Group capable of providing a comprehensive service to the largest and most renowned luxury global market operators who wish to expand in Italy. Founded and supported by internationally renowned entrepreneurs and investors, Arsenale aims at creating the leading luxury hospitality group in Italy. To pursue this ambition, the Group launched an impressive investments plan to boost tourism and made-in-Italy through the re-development and enhancement of iconic hotels and hospitality solutions in the most beautiful locations of the country.
Orient Express La Minerva, Rome
Considered as the beloved capital of the Orient Express legend, Rome will be home to the first Orient Express hotel, Minerva, in 2024. Orient Express, in partnership with the Italian luxury hotel group Arsenale S.p.A, has entrusted the interior architecture and artistic direction of the hotel Hugo Toro. The former Palazzo Fonseca is a sumptuous 17th-century palace with a huge, majestic façade. A place of memory still adorned with its Roman columns, sculptures by Rinaldi Rinaldo, a disciple of Casanova, and the fascinating goddess Minerva. At the end of 2024, a new décor and interior inspired by the Roman domus and the riches of the "Eternal City" will be revealed with a new touch of contemporary elegance.
The Hotel is committed to providing an exceptional guest experience, boasting unparalleled elegance, world-class amenities, and impeccable service.
The Public Relations Manager for our luxury hotel in Rome is responsible for developing and implementing comprehensive public relations strategies to enhance the hotel's brand image, promote its services, and maintain positive relationships with the media, influencers, and the community. This role requires a blend of strategic thinking, creative execution, and strong communication skills to effectively position the hotel as a premier destination for luxury travelers.
Responsibilities
Strategic Planning:
- Develop annual public relations plans aligned with the Arsenale & Orient Express Marketing Team and business objectives.
- Identify key target audiences and media channels to maximize brand exposure and engagement.
- Collaborate with the Marketing team to ensure consistency in messaging and branding efforts.
Media Relations:
- Cultivate and maintain relationships with local, national, and international media outlets, journalists, and influencers.
- Pitch compelling story ideas and press releases to secure media coverage across print, broadcast, and digital platforms.
- Act as the primary point of contact for media inquiries and interview requests.
Content Creation:
- Create engaging press releases, media kits, and other written materials that highlight the hotel's unique offerings, events, and promotions.
- Develop captivating visual content, including photos and videos, to enhance storytelling and drive engagement on social media platforms.
Event Management:
- Plan and execute media events, press conferences, and familiarization tours to showcase the hotel's amenities, culinary offerings, and guest experiences, in alignment with Marketing Teams.
- Coordinate partnerships with luxury brands, influencers, and industry leaders to host exclusive events and collaborations.
Crisis Communications:
- Work closely with Arsenale and OE Teams to develop crisis communication protocols and procedures to effectively manage and mitigate negative publicity or reputation issues.
- Serve as a spokesperson for the hotel during crisis situations and coordinate responses with senior management and external stakeholders.
Community Engagement:
- Establish partnerships with local organizations, embassies and community leaders to support Hotel commercial development plans and initiatives.
- Represent the hotel at industry conferences, trade shows, and networking events to build relationships and promote brand awareness.
Performance Measurement:
- Monitor and analyze media coverage, social media metrics, and PR campaign effectiveness to evaluate ROI and identify areas for improvement.
- Prepare regular reports and presentations for senior management to track key performance indicators and recommend strategic adjustments.
- Bachelor's degree in Communications, Public Relations, Marketing, or related field.
- Proven experience (5+ years) in public relations within Luxury Hospitality or luxury lifestyle industry.
- Strong media relations skills with a demonstrated ability to secure high-impact coverage and cultivate relationships with journalists and influencers.
- Excellent written and verbal communication skills, with a keen attention to detail and the ability to craft compelling narratives.
- Strategic thinker with the ability to develop and execute integrated PR campaigns that drive brand awareness and engagement.
- Proficiency in social media platforms, digital marketing tools, and media monitoring software.
- Exceptional organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
- Crisis management experience and the ability to remain calm and composed under pressure.
- Flexibility to work evenings, weekends, and travel as needed.
- Creative mindset with a passion for luxury hospitality and a strong understanding of industry trends and consumer preferences.
The Public Relations Manager plays a pivotal role in shaping the hotel's reputation and fostering meaningful connections with guests, media partners, and the broader community. This position offers an exciting opportunity to showcase the hotel's unique offerings and elevate its brand presence in the competitive luxury hospitality market.
Meet Adriënne, the director of sales and marketing
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
Related jobs
Salary
Location
Fairmont Hotel Macdonald, Edmonton, Canada
Experience Level
Entry Level
Job Schedule
Full-Time
Brands
FAIRMONT
Job type
Permanent
Locations
Edmonton
Job Category
Rooms
Description
Housekeeping Attendant (Full Time)You are at the heart of the hotel! As a Housekeeping Room Attendant, you will take ownership of guest rooms, ensuring that our guests are provided with a clean, comfo
Reference
136d4d09-ff7e-4336-b154-1e9a7492a175
Expiry Date
01/01/0001
Salary
Location
Fairmont Grand Del Mar, San Diego, United States
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
Accor
Job type
Permanent
Locations
San Diego
Job Category
Talent & Culture
Description
Reporting to the Director of Talent & Culture the Assistant Director is a team builder and supports all leaders and colleagues within the hotel, ensuring company policies, Fairmont Grand Del Mar opera
Reference
2704bd78-9e16-4db1-bf08-46afd6ad0c7b
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Casual
Brands
FAIRMONT
Job type
Temporary
Locations
Scottsdale
Job Category
Wellness & Recreation
Description
Are you ready to supervise the most magical time of the year? The princess is looking for a Supervisor to keep things festive, fun, and orderly for our annual Christmas Event! The Supervisor role is a
Reference
a78b924d-2438-43c8-8b6a-cfce7cbf9901
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Casual
Brands
FAIRMONT
Job type
Temporary
Locations
Scottsdale
Job Category
Wellness & Recreation
Description
Are you ready to supervise the most magical time of the year? The princess is looking for a Supervisor to keep things festive, fun, and orderly for our more than 250 thousand Christmas revelers this y
Reference
c592b48c-76f2-4b2a-9dd6-e224e0d3b3a1
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Casual
Brands
FAIRMONT
Job type
Temporary
Locations
Scottsdale
Job Category
Wellness & Recreation
Description
Do you have a heart full of jingle bells and a passion for spreading yuletide joy? Get ready to sprinkle holiday magic like confetti and make our guests' Christmas dreams come true! We're on the looko
Reference
4f16d0ec-2d93-4533-9397-b1a605b22c36
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Casual
Brands
FAIRMONT
Job type
Temporary
Locations
Scottsdale
Job Category
Wellness & Recreation
Description
Skate into a new job! Come work at North Scottsdale’s only outdoor real ice, ice rink, where you will be skating through the holiday while getting pay! Join our friendly, festive team of hospitable h
Reference
eaf436e7-5d23-4844-bb33-fcf8e2e144cc
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Casual
Brands
FAIRMONT
Job type
Temporary
Locations
Scottsdale
Job Category
Wellness & Recreation
Description
Ride the rails down to the Princess! Come work at the one and only train park at the Fairmont Scottsdale Princess, where you will choo choo through the holiday! Join our friendly, festive team of hos
Reference
7ef6c90e-ff56-45df-8dd1-578220d36211
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Casual
Brands
FAIRMONT
Job type
Temporary
Locations
Scottsdale
Job Category
Wellness & Recreation
Description
Do you want to light up the night for our guests? Dance and play the night away as part of our Signature Character team! We are looking for actors to play the role of our Signature Mascot Characters f
Reference
d8556dbb-e577-4f29-8f2f-9404bab64edd
Expiry Date
01/01/0001
Salary
Location
Fairmont Grand Del Mar, San Diego, United States
Experience Level
Director
Job Schedule
Full-Time
Brands
Accor
Job type
Permanent
Locations
San Diego
Job Category
Talent & Culture
Description
Director of Training and DevelopmentAs the Director of Training & Development you will be responsible for overseeing and implementing all aspects of training at Fairmont Grand Del Mar. You’ll work col
Reference
6c24dce6-70b8-4e12-b03f-15de8df0aff8
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Casual
Brands
FAIRMONT
Job type
Temporary
Locations
Scottsdale
Job Category
Wellness & Recreation
Description
Got the gift of greetings? Come say hi and join our friendly, festive team of hospitable holiday helpers at the Princess this year! We are looking for fun energetic multi taskers with a passion for cr
Reference
860d27fb-9481-47cb-8d7f-b9c4ea094415
Expiry Date
01/01/0001