Partnership Marketing Manager - M/F/X

Accor Tech & Digital is the power engine of Accor technology, digital business and transformation. Our 5,000 talents are committed to deliver the best tech and digital experiences to our guests, hotels and staff across 110 countries and to shape the future of hospitality. 

Accor Tech & Digital, jobs in the tech field where intelligence is above all human! 

Accor Tech & Digital is the innovation and technological transformation lab of the world leader in hospitality.

Our teams, known as Heartists®, bring together the best of hospitality with the best of tech and digital. Our ambition is to provide our customers with personalized, memorable, and sustainable experiences.

Here, we create new ways to travel within each of our 5,500 hotels, connecting closely with our 100 million clients in 110 countries.

Here, we are at the heart of an incredible playground for technological transition and the design of digital products and services for our customers and hotel teams.

Here, your scope will know no boundaries;

So join us and dare to make an impact on the world!

Here is where your greatest challenge awaits you: 

The Partnership Marketing Manager will lead the definition and execution of the partner marketing strategy and drive growth through our ALL Accor and loyalty partners ecosystem worldwide.

The Partnership Marketing Manager will work closely with peers in the Marketing/ Com/ Branding team, Channel Teams (CRM, Media, Product) and Partnership Managers to build a marketing framework that aligns to business goals both in the short term and to help drive longer term goals. This role is for marketers that have a strong bias for actions in a fast-moving and international environment.

Your mission: 

Branding strategy

• Build ALL Accor brand strategy & business models with partners that drive growth ALL Accor brand awareness
• Create and deliver partner-facing assets and ensure compliance with ALL Accor branding guidelines (identifiers, assets, endorsement) within the partners ecosystem
• Ensure alignment and collaboration with Partnerships Managers and Partners at Global and Regional levels to deliver a unified ALL Accor branding strategy within the partners ecosystem

Full-funnel marketing improvement

• Influence broader partner strategy based on insights from the market and from working directly with partners. You should be a trusted advisor to core cross functional teams for partner demand and growth discussion
• Measure and increase partners’ services and products awareness, conversion and usage among ALL Accor members by identifying relevant touchpoints and improving customer journeys (permanent and tactical) within the ALL Accor ecosystem (APP, Web & CRM) in collaboration with Channel Teams

Marketing operation  

• Define & maintain partner marketing framework: marketing guidelines (branding, offers & campaign management), tools (AEM, TransPerfect, DAM,..) & analytics/ reporting processes
• Review, validate and track performance of all partner marketing offers operated at Central & Regional levels
• Animate Global partner marketing community to inform & share best practices with Central & Regional Partnerships Managers
• Support Central & Regional Partnerships Managers on all marketing guidelines

Performance management

• Build and maintain dashboards to monitor full-funnel marketing performance of partners’ services and products with Channels Teams
• Build and deploy partner marketing business models & benchmarks from competitors to the internal partnerships’ community and stakeholders

• Monitor central partner marketing budget (cash & points)
• Manage marketing agencies & supplier relationships (media, content, branding, PR, translation)

And you? 

• Master’s degree from a Business School in business, branding and marketing
• Minimum 5 years relevant experience as a consultant in marketing or loyalty / marketing manager
• Demonstrated experience working with international and regional marketing teams
• Very strong written and verbal communication skills in both English and French
• Knowledge of Asana, Adobe Experience Manager (AEM) or any other campaign management tool
• Understanding of loyalty program economics in a B2C environment
• An overseas experience is highly valued
• Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business
• Analytical tendencies with a natural curiosity to measure, test, learn and iterate in order to get the best results possible
• Proven project management skills with experience gaining consensus and driving deliverables with individuals inside and outside the organization

Accor dares to impact: 

- the world  

• Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents. 
• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

- your career:  

• We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences. 
• Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis. 

- Specifically, at Accor Tech & Digital:

• Remote work available several days per week from France, with flexible work options: work from home, from our offices, or even from our hotels and coworking spaces through Worklib.
• Every Wednesday afternoon, dedicate your time to deep work and personal development.
• Work in a multicultural and English-speaking environment.
• Continuous improvement & training: hackathons, exceptional technology partnerships, dedicated talent management, certifications and a dedicated learning platform.

and also,

• ALL - Heartist® Program: unforgettable stays and experiences at all Accor locations and partner venues worldwide. 
• Heartist® for Good Program: commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours). 
• An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities. 
• Sustainable Mobility Package for the use of eco-friendly transportation or access to a company bike program in partnership with Zenride.
• Coverage of urban public transport subscriptions between home and workplace, in accordance with the rates set by French law “Loi Finance”.
• €11 meal vouchers.
• A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents. 
• Attractive working conditions with collaborative workspaces, restaurants, and recreational areas as well as wellness and sports facilities, on-site or through Gymlib.

Your talent and motivation are our only selection criteria.

We value the richness of diverse nationalities, personalities, and professional backgrounds.

We know how to adapt to the specific needs of our employees, including those with disabilities.
We encourage all applications, regardless of gender, so go ahead and apply!

Recruitment is all about people!  

Is this mission appealing to you? Apply, and we will offer you: 

1. A meeting with our recruitment team to present the essential aspects of the position to you or guide you towards the role that may suit you. 
2. An interview with the team manager responsible for the role you are interested in.  
3. For some roles, you might also be required to complete an assessment (use case and motivation questionnaire. 
4. A final interview with our Human Resources team to discuss our Group's culture, work environment, training program, career prospects, as well as various benefits offered by the Group. 
5. A personalized feedback. 

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