Marketing Manager

Belong in a place where you can be yourself and love what you do. Join our resort community and we will support you to realise your true potential. You will be part of a team where everyone’s contribution is valued. And we will empower you to bring ideas to elevate our services, creating personalised experiences for guests. Help them to feel special, and we will do the same for you.

Sofitel Noosa Pacific Resort is famous for its sophisticated service, luxurious accommodations and unforgettable experiences. We pride ourselves on offering an exceptional stay that reflects the elegance of our brand and, as we continue to grow and enhance our reputation, we seek a dynamic and creative Marketing Manager to join our close-knit marketing team.

ABOUT THE ROLE …

The Marketing Manager is responsible for telling our hotel's unique story across various digital marketing platforms. The role involves managing multiple digital marketing channels, ensuring brand consistency, and collaborating with key stakeholders to execute marketing campaigns that drive brand visibility and enhance guest engagement. We want to work with a storyteller who thrives in a collaborative environment, can manage projects independently, and possesses strong problem-solving abilities.

KEY RESPONSIBILITIES …

• Drive digital marketing initiatives - Develop and implement comprehensive digital marketing strategies to enhance the hotel's online presence and drive guest engagement.
• Maintain brand identity and consistency - Ensure all digital marketing efforts align with the hotel's brand guidelines.
• Manage external agencies and stakeholders - Oversee relationships with external agencies and other partners to execute marketing campaigns and ensure our strategic objectives align.
• Coordinate hotel departments - Work closely with multiple hotel departments – including sales, reservations, and operations – to ensure marketing activities are executed on time and align with overall strategies.
• Content development and management - Lead the creation and management of engaging digital content that resonates with our target audience and enhances our brand's online presence.
• Stay updated on trends - monitor and adapt to digital marketing trends and technologies to keep our strategies innovative and effective.
• Manage planning documents and calendars - Maintain planning documents and calendars to ensure timely execution of marketing campaigns and monitor budgets to ensure the cost-effective allocation of resources to maximise ROI.
• Maintain website content - Oversee the management of multiple hotel websites to maximise SEO while ensuring content is accurate, consistent, engaging and informative.
• Analyse and report performance - Track, analyse and report on digital marketing performance metrics to evaluate campaigns' effectiveness and identify improvement areas.

ABOUT YOU …

• Bachelor's degree in marketing, communications, or a related field.
• Proven experience in digital marketing with a strong understanding of SEO, SEM, website content management systems, analytics tools, social media, email marketing, and content marketing.
• Strong understanding of branding principles and maintaining brand consistency across multiple channels.
• Excellent project management skills, the ability to manage multiple projects and deadlines simultaneously, and the confidence to work with external agencies.
• Strong analytical skills, a data-driven approach to marketing strategy and decision-making, and keen attention to detail.
• Excellent communication, decision-making and time-management skills.
• Creative mindset with a passion for innovation and staying ahead of digital marketing trends.
• While experience in hotels is desirable, it's not mandatory, and a go-getting attitude complimented by an eagerness to make an impact will be most appealing.
• Proficient using the Microsoft and Adobe suites.

If you are looking for a role that promises no two days will be the same, the opportunity to work in a team that has fun while getting the job done, and to live the dream on the Sunshine Coast, we would love to meet you.

When you become one of our Heartists®, you will also be a member of the Accor group with all the benefits that brings. The ALL Heartists® program is the benefits program dedicated to Accor Heartists®. It provides employees with the opportunity to enjoy living life to its fullest throughout the year, thanks to preferential rates in hotels and exclusive discounts with a wide range of partners (travel, gourmet, wellness, shopping…)