Marketing Excecutive cum Graphic Design - Pullman Vũng Tàu

The Pullman Vung Tau Hotel features 356 rooms with contemporary designs inspired by the creative and vibrant coastal city life, offering guests a "bleisure" experience — a perfect balance between work and leisure. Our conference and event center spans over 2,321 square meters, comprising 2 grand ballrooms and 4 meeting rooms equipped with state-of-the-art facilities, accommodating up to 1200 guests. Guests can also meet, entertain, or relax while enjoying distinct and enticing culinary experiences at Riviera Restaurant with an international à la carte menu, Corniche Ultra Lounge serving Tapas or experiencing delightful beverages at the Lobby Bar or Poolside Bar. The Fit Lounge is open 24/7, and the outdoor pool bathed in natural light, complemented by Pullman's unique amenities such as the Welcomer service, Signature Pullman bedding, Connectivity Lounge, and Co-Meeting criteria, ensuring a satisfying stay for all guests.

GENERAL MISSIONS

1. Develop and execute creative marketing strategies to enhance the hotel's brand image and visibility.
2. Design high-quality visual content for digital and print media, ensuring consistency with brand identity.
3. Collaborate with internal teams to produce engaging promotional materials for campaigns and events.
4. Monitor market trends, competitor activities, and customer preferences to refine marketing approaches.

PRIMARY RESPONSIBILITIES

1. Branding and Hotel Visual

• Ensure the hotel's visual identity aligns with brand guidelines and luxury standards.
• Develop branding concepts for seasonal promotions, special events, and new services.
• Oversee the consistency of signage, menus, uniforms, and branded collateral across all touchpoints.
• Maintain high-quality visual storytelling through photography, videography, and graphic elements.

1. Content Marketing

• Create compelling content for digital and print platforms, highlighting hotel experiences and services.
• Develop blogs, newsletters, and social media posts that engage potential guests and loyal customers.
• Coordinate storytelling campaigns that showcase the hotel's luxury offerings and unique services.
• Collaborate with influencers and content creators to enhance the hotel's online visibility.

1. Sponsorship

• Identify and establish strategic sponsorship opportunities to elevate the hotel's brand recognition.
• Develop partnerships with luxury brands, lifestyle events, and premium travel services.
• Negotiate sponsorship agreements and oversee brand placement in events and collaborations.
• Ensure brand integrity is upheld in all sponsorship engagements.

1. Digital Marketing

• Manage the digital platforms, optimizing content across website, social media, and email marketing.
• Develop targeted digital campaigns, including PPC, SEO, and social media advertising.
• Utilize analytics tools to assess digital performance and refine marketing strategies accordingly.
• Stay updated with trends in digital marketing and luxury hospitality to implement best practices.

1. Communication and Public Relations

• Develop and maintain strong relationships with media outlets, journalists, and influencers.
• Draft press releases, media kits, and promotional materials for hotel events and campaigns.
• Organize media visits and familiarization trips to increase exposure in luxury travel publications.
• Handle crisis communication effectively to protect the hotel's reputation.

1. Loyalty and Partnership

• Enhance loyalty programs through exclusive offers, personalized promotions, and premium rewards.
• Develop co-branding chances with luxury travel agencies, high-end retailers, and corporate partners.
• Strengthen relationships with repeat guests through personalized communication and engagement strategies.
• Leverage guest data to refine marketing approaches, ensuring customer satisfaction and retention.

1. Graphic Design and Creative Matters

• Design marketing materials, including brochures, posters, banners, and social media visuals.
• Conceptualize creative assets for hotel campaigns, events, and special promotions.
• Oversee photography, videography, and digital production to maintain high-quality visuals.
• Ensure creativity aligns with brand standards, luxury aesthetics, and market trends.

1. Photography and Video Editing

• Plan and execute photography sessions for hotel promotions, events, and lifestyle content.
• Edit and enhance images to ensure the good visual representation of the hotel’s branding.
• Shoot and edit videos, including event highlights, guest testimonials and marketing campaigns.
• Maintain an organized digital library of photos and videos for future marketing use.

Bachelor’s Degree or Diploma in Marketing,Graphic Designer, or related field.

Languages: Fluent in English, and a third language would be a plus

3 years related experience, including supervisory experience, or an equivalent combination of education and experience