Executive Marketing

Banyan Group is one of the world’s leading independent, multi-branded hospitality groups centered on the purpose-driven mission of stewardship and wellbeing while offering exceptional, design-led experiences.
The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences features an ecosystem of 10 global brands, including the award-winning Banyan Tree, Angsana, Cassia, Dhawa and Laguna, and the highly anticipated new brands of Homm, Garrya, Folio, and two new Banyan Tree brand extensions - Escape and Veya.
Established in 2008, with the goal of advancing people development and management excellence, Banyan Tree Management Academy has nurtured over 10,000 associates across 23 countries. The Group is recognised for its commitment to environmental protection and community development through its Banyan Tree Global Foundation. Operating over 70 hotels in 17 countries, it has over 50 new properties in the pipeline.

Banyan Tree Dubai is a lively, island escape where stylish stays, incredible dining, warm hospitality, and recreation create lasting memories. Fronted by 500m of a pristine, private beach with uninterrupted views of the Arabian Gulf and backed by the iconic Ain Dubai. With the ambience of a sleek, relaxed, luxe island getaway, Banyan Tree Dubai boasts 3 chilled outdoor pools, fully-serviced beach, award-winning Banyan Tree Spa, a fitness center and 7 dining options.

Summary
The Marketing Coordinator will play a vital role in supporting the development and execution of our marketing strategies and campaigns. In this role, you will be responsible for various tasks, from conducting market research and creating content to managing campaigns and tracking results.

Responsibilities 
•    Assist in developing and implementing the company's overall marketing strategy.
•    Conduct market research to identify trends and target audiences.
•    Create, write, proofread and manage marketing content (e.g., social media posts, email newsletters, website descriptions).
•    Coordinate with marketing/PR/social media managers, designers and content creators to produce high-quality marketing materials.
•    Manage and maintain marketing databases through Customer Relationship Management (CRM) systems.
•    Track and analyze campaign performance and report on key metrics using data analytics tools (e.g., website traffic, leads generated).
•    Support with event planning and execution (e.g., media events, campaign launches, trade shows).
•    Ensure distribution of internal and external marketing materials and communication.
•    Stay up-to-date on the latest marketing trends and tools.
•    Conduct market research to identify target audiences, competitor trends, and marketing opportunities.
•    Manage marketing budgets and resources.
 

Experience/Certificates/Education
•    Bachelor's degree in Marketing, Communications, or a related field (preferred).
•    1-2 years of experience in marketing or a related field.
•    Strong understanding of marketing principles and best practices.
•    Excellent written and verbal communication skills.
•    Fluent proficiency in English, and additional languages is a plus.
•    Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
•    Experience with social media marketing tools and platforms (Meta, Sprinklr).
•    Experience with content management systems (CMS).
•    Proficiency in using AI Tools.
•    Excellent organizational skills and time management skills.
•    Ability to work independently and as part of a team.
•    Strong analytical skills and attention to detail.
 

As part of our commitment to your growth and success, we ensure you receive the necessary support, training, and leadership throughout your journey with us. You'll have the opportunity to participate in training and development programs aimed at honing your skills and enhancing your expertise in luxury hospitality space.