Head of Marketing UK & IRE

The Hoxton is a series of open-house hotels, each in a neighbourhood that we love. Ever since we opened our first hotel in Shoreditch, we’ve never just been about offering a bed for the night. We want to be more than that: proving style doesn’t need to be sacrificed for good value and providing a place where guests can hang out alongside the locals and submerse themselves in the neighbourhood with vibrant, welcoming public spaces.

We are looking for a Head of Marketing UK & Ire to join the Brand team at The Hoxton, to lead all marketing, partnerships and guest experience activity for our UK hotels, including our restaurants and bars.

The Head of Marketing UK & Ire will work closely with our London hotel operating and revenue teams to develop commercial but creative, innovative marketing strategies and collaborate with our central digital, PR and content teams to bring our stories to life in the right channels at the right time. They will also have their finger on the pulse in terms of consumer insights and behaviour, be adventurous thinkers with clever ideas and come with a network of cultural connections to create inspiring, fun and meaningful brand partnerships.

Reporting to the Area General Manager, managing a team of five and based in London, the role is perfect for someone that wants to challenge the tried and tested formulas of hospitality and offers the opportunity to work on a broad range of projects – from creating exciting commercial packages to spearheading brand statement events, ensuring consistent programming in our restaurants and bars and finding ways to innovate our guest experiences to build strong communities of Hox Friends and brand partners.

What’s in it for you…

• A competitive salary
• 25 days holiday (and bank holidays), eligibility to take part in the company discretionary bonus scheme, pension, private medical and life insurance

• Excellent discounts across the Ennismore family for you and your nearest and dearest (even if you decide to leave us!)
• Enjoy a night at The Hoxton and a meal for two when you first start with us
• Free night at The Hoxton every year and something a little extra £££ when you hit the big milestones
• A health cash plan to claim money back and get access to lots of ways to support your physical & mental wellbeing
• It’s Ok not to be OK; Take care of your physical & mental wellbeing through a support help line, gym discounts, virtual GP surgeries and more
• Treat yourself with lots of retail & hospitality perks through our partners
• Lots of opportunity to progress and switch it up as part of a global family of brands
• Training to get you settled into your role, learning academies to broaden your skillset and development that helps you think, make and thrive at work
• Extra time off to volunteer with one of our partner charities
• Enhanced family leave for when you’re expanding your family
• An annual diversity and inclusion calendar of events creating opportunities for you to learn, celebrate and make a positive impact

What you’ll do…

• Build, lead and execute the annual marketing strategies for each of our UK Hoxton hotels and their restaurants and bars – understanding the numbers is essential but we want you to bring some creative flair to the execution!

• Plan and own the annual marketing budgets for each hotel – a given really…
• Manage a team of 5 covering brand activations, social media for restaurants and bars and PR
• Create seasonal campaigns or one-off ideas that drive direct room bookings and help our revenue team encourage to people to stay a while with us
• Work with your teams to create calendars of creative programming that drive covers in our restaurants and bars through high and low seasons and times of the day.
• Know your hotels inside out and be constantly thinking about how you can innovate the guest experience and our offering by reacting to immediate needs & long-term trends
• As part of the wider global brand team, you will be instrumental in developing bigger statement brand activations that are routed in insights – from pop-up campsites to launching subscription programmes – and you’ll work closely with cross-functional teams to work out how to make things happen
• You’ll keep us connected to our neighbourhoods and our guests through interesting brand partnerships, whether that’s updating our Hox Galleries with new artists, creating elevated partner packages or stocking our retail areas with goodies from local makers
• You will drive our Good Neighbours activities across all hotels – big or small – to ensure we continue to give back to the most vulnerable in our communities
• You will be the go-to point person for our community of Hox Friends and you’ll develop an engagement strategy that ensures they remain an extension of our Hox family and our greatest ambassadors
• You will work closely with our graphic design team and be responsible for writing brilliant and insightful creative briefs to ensure they can do their best work
• You’ll be a close ally of our PR, Digital and Content teams working collaboratively to tell UK stories through global channels in a timely fashion
• You will take the lead on launch strategies for any future UK hotel openings as and when they are confirmed

What we’re looking for…

• Someone with a passion for lifestyle marketing, hospitality, great food and delicious drinks
• Someone proactive and able to work independently but likes being sociable & collaborative too
• Who can also maintain a flexible and calm attitude, especially when we launch a fast track concept!
• Someone who loves to think strategically and logically but also wants to challenge the status quo
• A person with a little black book of partnership connections and a track record of successful collabs
• A person who is passionate about brand and innovative ideas, however weird or wacky
• Someone that isn’t scared of numbers and budgets
• A great communicator with stakeholders across a business at any level
• You’re looking for a place where you can be you; no clones in suits here
• You’re not precious. We leave our egos at the door and help get shit done
• You’re up for doing things differently and trying (almost) everything once
• You want to be part of a team that works hard, supports each other and has fun along the way