Director of Sales and Marketing

Thrive in an environment where care and kindness are at the heart of everything we do. With us, you can take pride in being part of a wider global team leading the way in local sustainability initiatives. Working together with our communities, we will empower you to make your own meaningful impact. We will support you to maintain your wellbeing too, so that you can live life to the full.

The Sofitel Brisbane Central is centrally located within the heart of Brisbane city. 416 elegantly appointed rooms and suites are complemented by the finest personal luxuries to make this one of Brisbane’s best accommodation experiences. The hotel features various food and beverage outlets, two fitness centres, a day spa and fully flexible event spaces for up to 1100 delegates.

The Director of Sales and Marketing is a key member of the hotel’s Executive team and leads the hotel’s strategy on both marketing and selling this renowned luxury Brisbane property. This role is suited to a highly experienced individual with exceptional leadership skills, sales acumen, and a deep understanding of the luxury hotel market.

Key responsibilities include:

• Develop Sales & Marketing strategies across domestic and international markets with a focus on brand and business growth
• Lead, mentor, and support the Sales & Marketing team, ensuring they meet individual and team targets while leading recruitment, training, and performance enhancement
• Set and meet the budgets set for both the Sales and Marketing / Conference and Events Sales departments
• Monitor and adapt Sales & Marketing strategies in response to market trends, competitive insights, and economic conditions to maximise occupancy, RevPAR, and overall market share.
• Prepare sales reports, track KPIs, forecast Meetings & Events revenue, adjust strategies, and provide insights to the Executive team and General Manager to ensure revenue targets are met
• Represent the hotel at industry events, trade shows, and networking functions to promote the property and generate leads
• Organise and participate in sales trips, client meetings, and promotional activities to enhance the hotel’s visibility and attract new business.

• Significant experience in Sales and Marketing within luxury hotels
• Demonstrated ability to source and convert key business opportunities
• Bachelor’s degree in Business or a related field
• Strategic thinker, pro-active and focused on achieving results
• Full knowledge of marketing streams, digital and social media
• Ability to lead, supervise and coordinate a multi-skilled team
• Passionate for luxury and knowledgeable about opportunities in the segment
• Proficiency in hotel management systems and software
• Well-refined sales techniques, customer relationship management, communication and negotiation skills
• Ability to build and maintain relationships with clients and internal stakeholders
• Problem-solving skills and adaptability in a fast-paced environment.

Additional information

Bring passion and dedication to excellence, and we will recognise your contribution with a variety of benefits, rewards and development opportunities. We also offer a range of wellbeing initiatives, including apps with content to help you feel at your best. Join us, and you can thrive as an individual as well as being part of a supportive and inclusive team.

Thrive in our Sofitel Brisbane Central community, with:

• Competitive salary package
• Participation in the annual KPI bonus scheme
• Complimentary onsite parking
• Mobile phone and laptop
• Dry cleaning of duty attire
• Discounts for ambassadors, families and friends at Accor Hotels worldwide
• Complimentary hotel stay package to celebrate your work anniversary
• Direct access to Central train station
• Complimentary food in the ambassador dining room.

Let your passion shine, visit careers.accor.com