Director of Sales & Marketing

Fairmont Dallas, located in the Arts District of downtown Dallas, offers 545 elegant guestrooms and suites, with over 73,000 square feet of flexible meeting space. For over 50 years, Fairmont Dallas has been the setting for countless civic, social cultural, convention and corporate events, setting the stage for countless memories.

The Director of Sales & Marketing is responsible for generating new business and growing existing accounts for both the Rooms and Food & Beverage Departments in order to maximize revenue and profits.  This role demands a blend of visionary leadership, strategic marketing genius, and sales expertise, poised to elevate our brand and drive revenue. The ideal candidate will possess a track-record of crafting winning strategies, inspiring teams, and building solid relationships with customers and partners alike.

Strategic Planning & Execution

• Develop and implement comprehensive sales and marketing strategies that align with the hotel’s goals and brand identity.
• Analyze market trends and competitor strategies to identify new business opportunities and target markets.
• Lead annual budgeting and forecasting processes for the sales and marketing departments, setting clear objectives and tracking performance.
• Prepare and implement annual marketing plan, setting clear objectives and tracking performance.
• Cultivate a strong relationship with ownership and provide regular updates on strategic initiatives and performance metrics to instill confidence in the direction of the hotel.

Sales Leadership & Revenue Generation

• Lead the sales team to meet or exceed revenue targets through direct sales, group bookings, corporate partnerships and events.
• Establish and maintain relationships with key clients, travel agencies, corporate partners, and luxury consortia to drive business.
• Develop and sustain essential relationships within the community, to enhance the positioning of the hotel.
• Partner with Director of Revenue Management to set pricing strategies and maximize Total RevPAR.
• Coordinate initiatives in conjunction with Global Sales teams and consultants as appropriate.

Marketing & Brand Management

• Oversee brand-positioning efforts, ensuring all guest touchpoints reflect the luxury and quality of the brand.
• In partnership with PR and media companies, design and execute marketing campaigns across digital, social, print, and PR channels to increase brand awareness and guest engagement with the hotel as a whole and a focus on the F&B Outlets and local offerings.
• Collaborate with external PR and media agencies to enhance the hotel’s visibility and reputation in the luxury market.

Team Leadership & Development

• Manage, mentor, and develop the sales and marketing team, fostering a high-performance culture.
• Conduct regular training and performance reviews to ensure the team remains motivated and focused on achieving goals.
• Promote a collaborative environment, working closely with other departments (e.g., operations, finance) to ensure a seamless guest experience.

Analytics & Reporting

• Use data-driven insights to measure the effectiveness of sales and marketing efforts, making adjustments to optimize performance.
• Prepare regular reports and presentations for the executive team and ownership, providing insights on revenue performance, market trends, and ROI.
• Monitor customer satisfaction metrics, adjusting strategies to meet and exceed guest expectations.

• A 4-year college degree and 2 or more years of related experience, or at least 6 years of progressive experience in a hotel or related field preferably a 4-5 Star/Diamond style hotel.
• Fluency in English, both verbal and non-verbal.
• Previous experience in a senior leadership role, within a similar hotel brand required.
• Extensive Hotel operations experience required.
• Demonstrated knowledge of budget planning and financial controls.
• Computer literate in Microsoft Windows applications required.
• University/College degree in a related discipline preferred.
• Strong interpersonal and problem solving abilities.
• Highly responsible & reliable.
• Ability to work cohesively as part of a team.
• Ability to focus attention on guest needs, remaining calm and courteous at all times.
• Input and access information in the property management system/computers/point of sales system.

What’s in it for you:

• Paid time off
• Medical, Dental and Vision Insurance
• 401K Retirement Plan
• Complimentary Shift Meal
• Employee benefit card offering discounted rates in Accor worldwide.
• Learning programs through our Academy designed to sharpen your skills.
• Ability to make a difference through our Corporate Social Responsibility activities, such as Planet 21
• Career development opportunities with national and international promotion opportunities