- Full-Time
- Permanent
- FAIRMONT
- Sales & Marketing
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Fairmont Jakarta, Jakarta, Indonesia
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REF54424T
Director of Marketing
Region
Luxury & Lifestyle
Fairmont Jakarta
Situated in Senayan Square at the South end of Jakarta's Central Business District, Fairmont Jakarta features 380 spacious guestrooms and 108 Fairmont branded Sky Suites. Additional features and amenities to the urban hotel include a number of lounges and several restaurants featuring a variety of culinary offerings. For corporate events and local galas, the hotel features 3,500 square meters of function space, including a 1,200 square-meter Grand Ballroom.
Director of Marketing Communications
At Fairmont Jakarta, our Marketing professionals are responsible for developing and executing marketing strategies that enhance the brand presence of the hotel, attract guests, and promote the various services and offerings. This role involves creating captivating content, managing digital platforms, coordinating promotions, and ensuring effective communication to engage both potential and existing guests. Showcase your creative flair and interpersonal skills as Director of Marketing, where you will grow our market share with exciting promotional campaigns that showcase our exceptional guest offerings with the objective of generating revenue in mind.
Employment will be under local contract. Open for Indonesian citizen only.
What you will be doing:
- Content Creation: Develop engaging and informative content for various marketing materials, including the hotel's website, social media platforms, email campaigns, brochures, advertisements, and press releases.
- Brand Messaging: Craft and maintain a consistent brand voice and messaging across all communication channels, reflecting the hotel's unique identity and values.
- Digital Marketing: Manage the hotel's online presence by overseeing social media accounts, website content, and online advertising to drive bookings and engagement.
- Promotional Campaigns: Plan and execute marketing campaigns, special offers, and packages to attract guests for events, holidays, and seasonal promotions.
- Event Promotion: Collaborate with the events team to promote weddings, conferences, meetings, and other events hosted by the hotel, both internally and externally.
- Partnerships and Collaborations: Identify and establish partnerships with local businesses, travel agencies, and influencers to expand the hotel's reach and attract new customers.
- Visual Content: Work with designers to create visually appealing graphics, photographs, and videos that showcase the hotel's amenities, rooms, and experiences.
- Public Relations: Manage relationships with media outlets, influencers, content creators and journalists to secure media coverage and press releases that highlight the hotel's achievements and offerings.
- Market Research: Stay up-to-date with industry trends, market demands, and guest preferences to adapt marketing strategies effectively.
- Analytics and Reporting: Monitor the performance of marketing campaigns using analytics tools and provide regular reports to evaluate the success of different initiatives.
- Collaboration: Coordinate with various departments within the hotel to ensure consistent messaging and alignment of marketing efforts.
- Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field.
- Prior experience in marketing, preferably within the luxury hotel or hospitality industry.
- Excellent written and verbal communication skills.
- Proficiency in using digital marketing tools, social media platforms, and content management systems.
- Creative thinking and ability to tell compelling stories about the hotel's offerings.
- Strong organizational skills and attention to detail.
- Understanding of guest behavior and preferences in the hospitality sector.
- Knowledge of SEO, SEM, and online advertising.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Good presentation and influencing skills
- Flexible and able to embrace and respond to change effectively
- Ability to work independently and has good initiative under dynamic environment
- Self-motivated and energetic
- Highly responsible & reliable
Our commitment to Diversity & Inclusion
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
"Why work for Accor?"
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"
Discover a world where life pulses with passion
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
LET
YOUR PASSION SHINE
We foster
our creativity, our excellence and progressiveness. We interconnect with
each other and our environment, to create a new kind of quiet luxury. With us, you can take pride in
being part of a wider global team leading the way in local sustainability
initiatives. Working together with our communities, we will empower you to
make your own meaningful impact.
Let your passion shine
We take pride in promoting heartfelt hospitality with a French Zest, valuing passion, excellence and emotional intelligence. We pioneer a committed and sustainable approach to luxury, encouraging openness and inclusivity. We value new encounters with colleagues and guests from all horizons with a goal of creating a distinctive culture together.
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