Digital Marketing Manager - Grand Mercure Khao Lak Bangsak

Grand Mercure Khao Lak Bangsak provides a haven of elegance and comfort.
Discover welcoming hospitality as you take advantage of all this Thai-style contemporary beachfront hotel has going for it. From the secluded bays across Andaman sea views or down; right close access within minutes by boat ride away! Delight in our personalized service and knowledgeable staff as we ensure your stay at Grand Mercure Khao Lak Bangsak.

Indulge in luxury in one of the 195 stylish modern rooms or suites. Gaze out at the Khao Lak resort from your room’s private balcony or wander through the gardens to our facilities. Feel the tranquillity from the uniquely-designed canal meandering through Grand Mercure Khao Lak Bangsak, a nod to Thailand’s riverside villages.

Key Responsibilities:

1. Digital Strategy & Planning:

• Develop, implement, and manage comprehensive digital marketing strategies aligned with the hotel's business objectives, sales goals, and brand guidelines.
• Conduct market research and competitor analysis to identify trends, opportunities, and competitive advantages within the luxury hospitality sector.
• Collaborate with the Director of Sales & Marketing to define key performance indicators (KPIs) and measurable objectives for all digital initiatives.

2. Website Management & SEO/SEM:

• Oversee the hotel's official website content, ensuring it is up-to-date, engaging, and optimized for user experience (UX) and conversion.
• Manage Search Engine Optimization (SEO) efforts to improve organic search rankings, including keyword research, on-page optimization, technical SEO, and link building.
• Plan, execute, and optimize Search Engine Marketing (SEM) campaigns (e.g., Google Ads, Bing Ads) to drive qualified traffic and bookings, managing budgets effectively.

3. Social Media Management:

• Develop and execute a robust social media strategy across relevant platforms (e.g., Facebook, Instagram, TikTok, LinkedIn) to build brand awareness, engage the audience, and drive direct bookings.
• Create compelling, high-quality content (text, image, video) tailored for each platform.
• Monitor social media channels, respond to comments and messages, and manage online reputation.
• Analyze social media performance and adapt strategies based on insights.

4. Content Marketing & Email Marketing:

• Develop a content marketing calendar and produce engaging content (blog posts, articles, videos, infographics) that tells the hotel's story and resonates with target audiences.
• Plan, execute, and analyze email marketing campaigns (newsletters, promotional offers, pre/post-stay communications) to nurture leads and drive direct bookings.
• Manage and segment the hotel's CRM database for targeted email communications.

5. Online Travel Agencies (OTAs) & Metasearch Management:

• Work closely with the Revenue Manager to optimize hotel listings and content on OTAs (e.g., Booking.com, Expedia, Agoda) and metasearch engines (e.g., TripAdvisor, Google Hotels).
• Monitor and manage online reviews across all platforms, ensuring timely and appropriate responses to maintain a positive online reputation.

6. Analytics & Reporting:

• Track, analyze, and report on the performance of all digital marketing campaigns using tools like Google Analytics, social media insights, and CRM data.
• Provide regular, data-driven insights and recommendations for optimizing campaign performance and maximizing ROI.
• Stay abreast of new digital marketing technologies, trends, and best practices.

7. Collaboration & Communication:

• Work collaboratively with the Sales & Marketing team, Revenue Management, F&B, and Rooms Division to ensure integrated campaigns and consistent brand messaging.
• Liaise with Accor Regional Digital Marketing teams to leverage corporate initiatives and tools.
• Manage relationships with external agencies, vendors, and partners as needed.

• Education: Bachelor's degree in Marketing, Digital Marketing, Communications, Hospitality Management, or a related field.
• Experience:
  • Minimum of 3-5 years of proven working experience in digital marketing, with a significant portion in the hospitality or luxury travel industry.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Proficient in CRM software and email marketing platforms.
• Skills:
  • Strong analytical skills and data-driven thinking.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Fluency in both written and spoken English and Thai is essential.
  • Strong project management and organizational skills, with the ability to manage multiple priorities.
  • Proficiency in content creation tools (e.g., Canva, basic Photoshop/video editing) is a plus.
  • Understanding of the luxury market and customer journey.

• Adaptability - Ability to effectively adjust to major changes in work tasks or the work environment.
• Aligning Performance for Success - Skilled at focusing and guiding others in accomplishing work objectives.
• Building a Successful Team - Skilled at building a cohesive team and facilitating goal accomplishment.
• Building Trust - Ability to interact with others in an honest, fair and respectful way; giving others confidence in one's intentions and those of the organization.
• Communication - Skilled at clearly conveying information and ideas through a variety of media; engaging the audience and helping them understand and retain the message.
• Customer Focus - Ability to develop and sustain productive customer relationships; actively seeking information to understand and address customers' needs.
• High Work Standards - Sets high standards of performance for self and others; assumes responsibility and accountability for successfully completing assignments or tasks.
• Planning and Organizing - Skilled at establishing courses of action for self and others to ensure work is completed efficiently.
• Problem Solving / Decision Making - Ability to identify and understand issues, problems, and opportunities; using effective approaches for choosing a course of action or developing solutions.