Digital Marketing Executive

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We are seeking a talented and innovative Digital Marketing Executive to join our dynamic team in Baghdad, Iraq. As a key member of our marketing department, you will be responsible for developing and implementing effective digital marketing strategies to enhance our online presence, drive engagement, and support business growth.

• Develop and implement comprehensive digital marketing strategies to drive brand awareness, engagement, and bookings across multiple digital channels, including search engines, social media, email, and paid media.
• Manage digital marketing campaigns (PPC, SEO, social media ads, display ads) from concept to execution, ensuring alignment with the hotel’s goals and brand messaging.
• Coordinate cross-functional teams (Sales, Events, and PR) to integrate digital marketing initiatives into broader marketing campaigns, maximizing their reach and effectiveness.
• Track and analyze digital performance metrics to assess campaign success, make data-driven decisions, and optimize campaigns in real-time to enhance ROI.
• Manage and optimize SEO efforts for the hotel’s website, ensuring it ranks higher for relevant keywords to drive organic traffic.
• Conduct keyword research and implement SEO best practices to improve on-page and off-page SEO efforts.
• Monitor and report on the performance of organic and paid search campaigns, making adjustments to improve search rankings and click-through rates (CTR).
• Collaborate with content creators to develop SEO-friendly content that improves both search visibility and guest engagement.
• Implement Google Ads and other SEM strategies to generate paid traffic and attract qualified leads.
• Create and manage email marketing campaigns for promotions, offers, seasonal packages, and hotel events, ensuring the content is personalized and optimized for open rates and conversions.
• Develop and manage email automation workflows to target specific customer segments, ensuring timely communication with guests and prospects at every stage of the customer journey.
• Segment email lists based on guest behavior, demographics, and preferences to deliver highly targeted and relevant email content.
• Monitor and analyze email performance, including open rates, click-through rates (CTR), and conversion rates, and make necessary improvements based on insights.

• Minimum of 3 years of experience in digital marketing
• Proven track record of successful digital marketing campaigns
• Strong knowledge of digital marketing platforms, including Google Ads, Facebook Ads, and LinkedIn Ads
• Proficiency in SEO/SEM principles and best practices
• Strong analytical and problem-solving skills
• Ability to multitask and manage multiple projects simultaneously
• Creative mindset with an eye for design and detail
• Self-motivated with the ability to work independently and as part of a team
• Willingness to stay current with emerging digital marketing trends and technologies