Digital, Marketing & Communications Manager

Founded in 2008 by Serge Trigano and his sons Jérémie and Benjamin (co-founders of Club Med), Mama Shelter is a creator of living spaces and a daily director!

These are atypical places, where everyone feels at home, places born of a blend of influences, freedoms, sensations and emotions. Each Mama tells the story of the city in which it is located, and all influences blend together. We offer our guests a joyful atmosphere and exceptional service at an affordable price. 

More than just rooms and restaurants, Mama Shelter is a dynamic, a vibe: they are true urban refuges, not only aesthetically pleasing and modern but also popular, welcoming and sexy.

Whatever your role, we're all here to make the customer experience as unforgettable as possible. 

Our mission: to bring little moments of happiness to people.

Our growth has enabled us to offer our teams great career paths through internal development and international mobility, and it's not a question of diplomas or years of experience.

Mama Shelter is part of Ennismore, a creative hotel group rooted in cultures and destinations, with a global portfolio of brands. Ennismore is a joint venture with Accor, founded in 2021.

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Our commitment to diversity and inclusion: 

Mama is an inclusive company, and our ambition is to recruit and promote diverse talent. Our advertisements are gender-neutral, so the masculine gender is used here to lighten the text. 

At MAMA, we don’t just run hotels — we create places full of life, laughter, and creativity. We’re looking for a Digital, Marketing & Communications Manager who can bring fresh ideas, digital know-how, and strong communication skills to strengthen our visibility and brand image.

Reporting directly to the General Manager, you’ll take the lead on digital campaigns, PR, events, and brand storytelling — making sure MAMA stays top of mind for guests, media, and our local community.

Job Overview

Digital & Marketing Operations

• Manage the marketing budget, forecasting, and tracking to maximise ROI.
• Plan and execute digital campaigns (Google Ads, Meta, TikTok, etc.) to drive awareness, engagement, and direct bookings.
• Oversee brand.com and third-party listings, ensuring accurate content and timely updates.
• Develop and manage social media calendars, leveraging trends to boost engagement.
• Partner with agencies and commercial teams to deliver high-performing paid media campaigns.
• Maintain brand consistency across social, website, email, and advertising.
• Collaborate with CRM and loyalty teams on email marketing and personalised offers.
•  Keep marketing materials, databases, and photo/video archives updated.
• Work with Rooms, F&B, and Banquet teams to support bookings through marketing initiatives.
• Support hotel openings, activations, and special projects.
• Ensure all activities meet brand standards of quality and professionalism.

Public Relations & Events

• Handle press inquiries and manage media relations to increase visibility.
• Plan and deliver PR events to strengthen the hotel’s image.
• Host and support media stays, ensuring a memorable guest experience.
• Create innovative initiatives to keep excitement around the hotel.
• Build and maintain strong relationships with local journalists, influencers, and VIPs.

Qualifications

• Proven experience in marketing, PR, and digital marketing, ideally in hospitality.
• Strong project management and event planning expertise.
• Skilled in building media, influencer, and VIP relationships.
• Hands-on experience with digital ad platforms and analytics tools.
• Proficient in budget management and maximising ROI.
• Creative and innovative mindset with strong execution skills.
• Proficiency in Photoshop, InDesign, Illustrator (video editing a plus).
• Competent in Microsoft Office Suite.
• Excellent communication skills, both written and verbal.
• Able to work independently, prioritise, and deliver under pressure.

MAMA Would Love It If:

• You anticipate and act on social media trends.
• You’re a true team player — at MAMA, we all roll up our sleeves together.
• You bring energy and passion to everything you do.
• You’re creative, fun, and not afraid to push boundaries.
• You stay calm under pressure and find joy in the details.

Other Duties:

This job description is not an exhaustive list of all the job functions that a team member may be asked to perform from time to time at the direction of the leadership team.