Cluster Director of Marketing

Hotel Overview of Fairmont Dubai:

A unique blend of contemporary design and urban chic, Fairmont Dubai is an icon in the business heart of the city. Just minutes from Dubai's key attractions, our hotel is linked to the Dubai International Convention Centre. Fairmont Dubai brings together luxurious surroundings and modern amenities with renowned Fairmont service.
Hotel Overview of Fairmont Ajman:

Nestled on the cusp of the Arabian Gulf, alongside one of the most spectacular beaches in the United Arab Emirates, is Fairmont Ajman. The 14 story property is situated on the end of the Ajman corniche affording views of the Gulf’s crystal clear waters and white sand beaches. Opened in May 2015, this property features 252 guest rooms and suites, including two story penthouses, 2,000 square meters of meeting space with a grand ballroom offering panoramic sea views, outdoor leisure facilities with a 200 meter stretch of pristine beachfront, as well as a variety of dining facilities, a fitness center and spa.
Hotel Overview of Fairmont Fujairah:

Comprising 181 guest rooms and suites, this luxury sanctuary is Fujairah’s only gallery space resort dedicated to showcasing art pieces from around the globe. Multiple distinct restaurants await your dining pleasure. Using the finest dishes from around the world, each iconic restaurant offers a gastronomic experience that will leave a lasting impression on your palate. A world away from inner city living, the getaway offers a range of recreational activities for guests of all ages, from motorized and non-motorized water sports at the dive center, to child-friendly entertainment at the kids’ club.

Summary of Responsibilities:
Reporting to the Director, Sales and Marketing, responsibilities and essential job functions include but are not limited to the following:

• Develop annual strategic Public Relations, Marketing and Digital plan for the three Hotels.
• Successfully plan, implement and lead long-term marketing-PR strategies across a range of clients and have a track record for increasing media understanding, consumer engagement, brand awareness and sales by proactively escalating revenue and driving business forward.
• Overseeing design and production of marketing collaterals and promotional materials, as well as extensive copywriting and production of press materials and editorial content.
• Creating and delivering content for integrated multi-channel social media strategy.
• Ensuring corporate branding standards and legal compliances are met as per Dubai Regional Office
• Leverage luxury and lifestyle portfolio PR opportunities, develop top-tier media relations, oversee and manage all outside public relations resources, develop brand specific PR partnerships and driving the long-term luxury and lifestyle portfolio strategy for both the hotels.
• Work closely with F&B and Sales department to map out promotional activities for the year.
• Build and maintain relationships with key local decision makers and the local social community to promote positive exposure of the hotel.
• Work closely with Corporate Public Relations and regional press offices on developing story angles specific for the international markets.
• Initiate hotel press releases and General Manager’s speeches.
• Distribute newsworthy hotel press releases to local media, regional Public Relations offices and Corporate Public Relations for onward media distribution.
• Act as spokesperson for the UAE hotels and as a member of the crisis management team.
• Initiate schedule and plan local and international media familiarization trips with local tourism bodies and airline partners.
• Direct photography for editorial and advertising purposes in liaison with the Director of Sales & Marketing, advertising agency and corporate brand marketing.
• Maintain budget control and oversee media placement schedules in feeder markets.
• Determine overall marketing communications campaign ROI. Monitor and reviews the response rates in order to improve and take corrective measures (where applicable).
• Act as brand custodian for all internal and external communication pieces.
• Develop social media strategies and messages for the year.
• Developing relationships with community and managing communications for CSR initiatives
• Managing stakeholder relationships and driving results to meet their expectations
• Work closely with Digital Marketing and E-commerce Manager in developing and accounting the annual E-marketing plan
• Balance operational, administrative and Colleague needs
• Consistently offer professional, friendly and engaging service
• Follow departmental policies and procedures
• Follow all safety policies
• Other duties as assigned

You should come with the following…

• 6 to 7 years of hotel experience at the property level.
• Experience with/contacts within UAE/GCC media marketplace is an asset
• Experience in handling a Complex or Cluster is an added advantage.
• Diploma/Degree in Public Relations and/or Journalism is preferred.
• Strong computer literacy, especially with Microsoft Outlook, Word, Excel, Meeting Matrix, PM systems and Publisher
• Experience in developing and executing creative promotional programs and events as well as familiarization itineraries.
• Strong team player with excellent leadership skills.
• Proven ability to create partnerships within the industry and community.
• Must be self-motivated and able to make decisions while handling numerous projects at one time