Brand Management & Guest Experience Director

At Accor, we go beyond being a global leader in hospitality—we embrace diversity, creativity, and individuality. Join us as you are, and find a role that resonates with your personality and aspirations.

We are committed to helping you grow and learn every day. We ensure that your work is purposeful, allowing you to explore limitless possibilities throughout your journey with us.

At Accor, you are the author of your own story, and together, we can reimagine the future of hospitality.

Our teams, known as Heartists®, bring together the best of hospitality. Our ambition is to provide our customers with personalized, memorable, and sustainable experiences.

Here, we create new ways to travel within each of our 5,700 hotels, connecting closely with our 100 million clients in 110 countries.
Discover the life that awaits you at Accor Careers: https://careers.accor.com/.

Do what you love, care for the world, and dare to challenge the status quo. #BeLimitless

Your mission :

As a key player in brand strategy, you will be responsible for co-developing and executing the brand strategy to ensure alignment with business goals and company values. This includes contributing to crafting the brand’s core idea, overseeing brand performance, driving innovation, and collaborating with stakeholders to ensure alignment across global and regional teams.

Brand Experience Design

• Develop and own the Brand Customer Journey – Pre to Post leading briefings to stakeholders
• Develop robust Brand Standards and Standard Operating Procedures to ensure deployment and measurement in hubs.
• Brand Management, Develop New Products, Sub-Brands, Signature Moments (Arrival, Stay, Service, F&B, Wellness, Events, Sustainability, Family, MICE etc.)
• Collaborate with brand marketing on partnerships, in order to lead deployment and implementation of the partnerships on property to enhance guest experience.
• Develop the vision on tools and resources required for Talent Experience, Service Culture, and Trainings
• Map and lead On-Property Touchpoint Optimisation and integration of ALL
• Develop Digital/Technology Enabled Experience (On-Property) in collaboration with Guest Tech team.
• Embed Sustainability Standards and Commitment in collaboration with Global CSR.

Key responsibilities 

Brand Product Strategy

• Champion PURE for the Brand to drive compliance through product improvement and renovation.
• Work with development team to create a strong brand development cost model, brand development model and pitch.

Design & Development Guidelines

• Develop and implement guidelines for the Brand by collaborating with and using expertise of D&TS. 
• This includes: design briefs;  design concepts, guidelines & technical specifications; development guidelines;  architectural and spatial design, construction and renovation standards, way finding & signage.

Monitor Brand Health: Measure, Optimise

• Utilise reporting to improve experience including guest satisfaction and RPS
• Focus on and follow-up on brand Commercial Health
• Champion Consumer Sentiment for the brand
• Co-design Operational Delivery with hubs and go-to-market team, and follow-up on implementation.
• Support Performance Optimisation of the brand

Strengthen marketing capabilities

• Build and harness relationships with hubs and key departments, and implement RACI with stakeholders
• Support in establishing ‘Brand-centric’ organisation

• Masters degree in management/marketing
• +10 years in Marketing, preferably Brand Management experience
• Strong affinity with hospitality
• Strategic oriented and analytical mind
• Excellent communications skills (writing and speaking)  in French & English
• Ability to work transversally
• Ability to influence
• Project Management

Why Join Accor?

Accor dares to impact: 

- the world  

• We are committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents. 
• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

- your career:  

• We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences. 
• Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis. 
• We value the richness of diverse nationalities represented, from various backgrounds, encompassing all the stories that make us who we are. We encourage diversity in personalities and professional paths. We know how to adapt to the specific needs of our employees, especially those with disabilities. 

-and also : 

• ALL - Heartist® Program: Unforgettable stays and experiences at all Accor locations and partner venues worldwide. –
• Heartist® for Good Program: Commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours). 
• An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities. 
• Sustainable Mobility Package up to €700 for the use of "green" transportation, or 50% coverage of Pass Navigo (public transportation pass). 
• €10 meal vouchers. 
• A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents. 
• Attractive working conditions with collaborative workspaces, restaurants, and recreational and sports areas.