Company Description
Join the Accor Group, an ecosystem of over 5,500 hotels, 10,000 restaurants, and lifestyle destinations, in 110 countries.
As one of our 5,000+ Corporate Heartists®, come pursue your passion to the vibrant rhythm of the hospitality industry.
With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality.
Become a Heartist®, and let your heart guide you into a world where life pulses with passion.
Job Description
PURPOSE OF THE JOB:
The Content Manager Development and Design & Technical Services coordinates and produces content for the Development and Design & Technical Services departments for ENA PME scope. The role requires strong organisational skills, strategic vision, and a communication‑driven mindset. The Content Manager ensures all content supports the Development and D&TS business needs, aligns with the ENA communications strategy and voice, and is tailored to Accor’s diverse audiences.
MAIN COMPLEXITY / CRITICAL ISSUES IN THE JOB:
- Translate Development and D&TS department business objectives into a strong communication strategy for internal and external audiences
- Increase visibility for the departments and their key deliverables within ENA by implementing a clear content strategy in line with ENA Communications guidelines
- Foster communications best practices and be the bridge between the Development and D&TS departments and ENA Communications department
TASKS/ MAIN ACCOUNTABILITIES:
- Content Strategy Development: Design and implement a robust content strategy that supports department internal and external business objectives
- Content Creation and Repurposing: Collaborate with the department leads and key stakeholders in preparing the key messaging and opportunities; create and oversee the production of engaging, high-quality content for each channel requirements and audience needs
- Content Calendar Management: Create and maintain a content calendar for the Development and D&TS departments, including identifying opportunities and topics for amplification at a local, regional or global level; keep track of progress and ensure timely delivery of content produced and distributed
- Content Management: Review all content and ensure it is suitable and optimised for each channel specifications and audience preferences, including tone, messaging, company or legal guidelines. Ensure 360° communications audience and prioritisation mindset
- Campaign Management: Lead on key content campaign management to boost Development and D&TS visibility externally, in particular for existing and potential Partners
- Content Library: Build and maintain content library with key facts and figures related to Development and D&S ENA PME for internal and external use
- Social Media C-Profiling: Contribute to the ENA PME Social Media C-profiling strategy for respective senior leaders
- Strategic Planning and Influence: Contribute to the wider ENA Communications master planning to ensure simultaneous and aligned messaging across all channels to increase the impact and visibility for the departments
- Content Collaboration and Cross-Functional Alignment: Work closely with other content managers, communication team members or other departments, to ensure content supports broader business objectives and campaigns
- Content Performance Analysis: Monitor progress and success of campaigns and Development and D&TS communication by applying existing or new monitoring tools; provide feedback and adjust strategy where necessary
Qualifications
COMPETENCIES:
- Creativity and ability to translate strategic thinking into action plans, content and output
- Ability to identify and create core messages in line with the department and company strategy
- Highly organised with ability to work in a matrixed organisation
- No stranger to managing multiple projects and stakeholders with good problem-solving skills
REQUIRED SKILLS AND KNOWLEDGE:
- Proficiency in English
- Good writing and communication skills
- Good negotiation and interpersonal skills
- Prior experience of creating or managing content for various formats such as email, website, social, events, etc.
Additional Information
Bachelor’s Degree in communications/media/journalism/social media/marketing
3+ year experience in a communications, brand or marketing communications role
