VP Franchise Brand Performance (F/M/X)

🌍 Join Accor – a professional journey at the heart of a committed, international and transforming group

Accor, a global leader in hospitality, present in more than 110 countries with 5,500 hotels, welcomes you to its offices located in Issy-les-Moulineaux.

This is where the Group’s global expertise comes together: strategy, finance, human resources, legal, technology, marketing, sustainability, communication, audit, procurement, etc.

Joining Accor means actively contributing to defining, structuring, and supporting the transformation of an international group, in direct connection with operational teams around the world.

1. Brand Standards & Quality Assurance

• Set-up and implement annual Quality Assurance process
• Ensure roll out of process and support from all internal stakeholders as well as owner communication
• Support renovation and asset management processes

2. Service &    new initiatives strategic review

• Prioritize and filter initiatives coming from Accor central teams
• Ensure initiatives provide clear ROI for franchise owners
• Collaborate with strategy team to ensure HYG has a dedicated franchise edition which is clearly designed around Owner value proposition

3. Regional alignment

• Coordinate with regional leadership teams to ensure regional franchise support offering is aligned with global franchise strategy (quality assurance, owner mindset, no over servicing)
• Owner relations: partner with CEOs for strategic accounts where BRM would benefit from global presence or support
• Support adoption of performance tools and best practices

4. Development Support

• Support regional development teams in the transition to the new HFA
• Develop franchise value proposition tools for development
• Join development in franchise negotiations if needed to establish trust in the new franchise model
• Develop franchise operator screening process establishing clear criteria per segments and support options for potential partners requiring additional training prior to branding
• Partner with development teams to ensure brand integrity in pipeline

5. Owner retention

• Monitor churn risks
• Support renewal process and retention strategies

• Hoteliers at heart: Past or present operational experience is essential to ensure credibility with regional teams.
• International mindset: To reflect the global dimension of the group.
• Business-centric: Able to translate strategy into a concrete value proposition for owners (asset-light vision).
• Change agents: Ability to co-build a vision and, above all, to drive it within a sometimes complex matrix environment.
• At least 13 years of experience

Beyond expertise, we will target candidates who are able to:

• Influence without direct authority: Ability to build relationships across regions and convince a variety of stakeholders.
• Navigate ambiguity: Resilience and agility in evolving or undefined scopes.
• Be hands-on: Full autonomy and strong operational drive (not actively seeking team management responsibilities at this stage).

💡 Why join us?

And what are our commitments?

To the world

• Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
• We adopt a continuous improvement approach to reduce the environmental impact of digital across all our projects.

To your career

• We enable all our employees to maintain a healthy work-life balance and give them the means to shape their working environment in their own image.
• Dedicated Talent Management, continuous improvement, and training and development paths are defined both individually and collectively so that we can grow together, every day.

Concretely, at Accor:

• Remote work possible several days per week from France and flexible working options: work from home, our offices, or even our hotels and coworking spaces thanks to Worklib.

And also,

• ALL - Heartist® program: preferential rates and flash offers for unforgettable stays and experiences across all our Accor locations and with our partners worldwide.
• Heartist® for Good volunteering program: 1 day offered during your working time to get involved with a non-profit organization.
• A Social and Economic Committee (CSE) that supports you in financing your cultural and sports activities.
• Sustainable Mobility Package for using an eco-friendly means of transportation or a “company bike” program in partnership with Zenride.
• Coverage of urban public transport subscriptions between home and workplace, in accordance with the French Finance Law scale.
• Meal vouchers with a face value of €11.
• A mandatory health insurance plan funded at 50% by Accor, at no additional cost in case of enrollment of your dependents.
• Not to mention attractive working conditions with collaborative workspaces, restaurants, game areas, as well as well-being and sports spaces on site or through Gymlib.

Your talent and motivation are our only selection criteria.

We value the richness of diverse nationalities, personalities, and professional backgrounds.
We know how to adapt to the specific needs of our employees, particularly those with disabilities.
We encourage all applications, without distinction of gender, so dare to apply!

For us, recruitment is above all a story of encounters.

Does this role appeal to you? Apply, and we will offer you:

• An initial discussion with our recruitment team to present the key elements of the role or guide you toward a position that may better suit you,
• One or more interviews with managers and team members,
• For certain roles, you may also be asked to complete a test or case study, as well as a questionnaire about your personality and motivations.
• A final interview with our Human Resources team to discuss our Group culture, working environment, training program, and career prospects, as well as the different Group benefits.
• Personalized feedback.