Vice President, Commercial Market Strategy, Asia

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In line with CCO MEAPAC vision for MEAPAC, develop and execute commercial and business development strategies, designed to achieve topline performance targets and optimize business results and drive SMDL income inline with budget.  Provide strategic direction, guidance and leadership to the Commercial Performance teams and ensure they execute strategies aligned with the regional vision.  Collaborate with Commercial Specialist teams in identifying synergies, best practice and drive business improvement across the region.  Success will be defined through the successful achievement of the commercial KPIs, the delivery of priority hotel action plans, completion of projects, regional financial goals, and fulfillment of commitments we make to the business.

• Provide to the Commercial Performance Teams strategic direction, guidance and support on topics related to topline performance, commercial KPI’s and SMDL fee generation.  
• Providing strategic support on Commercial topics to the region’s team of executives.
• Design and implement processes aimed at achieve topline performance goals.
• Manage the Commercial Performance team while being heavily involved in the development of new commercial talent within the organization.
• Monitoring market trends across key destinations and emitting markets.
• Collaborating with Commercial Specialist teams to implement innovative and effective Sales, Marketing, Loyalty and Revenue Management solutions, relevant for markets in Asia.
• Work in conjunction with key Topline, Sales and Marketing functions (corporate and hotel) to drive performance and shift market share for key assets.
• Develop and foster relationships with owners to instill confidence, demonstrate Accor value proposition and drive strong owners engagement across the Hub.
• Develop relevant strategies and tactics for the segments and key priority hotels which result in creative revenue generation and improvement, lowered costs, increased efficiency and improved operating margin
• Active participation and collaboration with Commercial Performance teams in annual budget and marketing plan process.
• Conduct annual strategic property reviews for key assets.
• Review budgets / forecasts with Commercial Directors, GM’s, Regional Vice Presidents and other stakeholders.

• Masters degree or equivalent is of advantage.
• Minimum 10 years experience in similar role in hospitality industry preferably in senior commercial roles or hotel sales, marketing and/or revenue specialist roles
• Proactive leader with strengths in developing talent.
• Strategic communication skills, including presenting to high-level business leaders.

• This position will be based in Accor Bangkok Office.
• Reports to COO ASIA PME and CCO MEA APAC
• Competitive employee benefits
• ALL Heartist card offering discounted rate at Accor Hotels worldwide