Vice President - Brand Management & Guest Experience - Swissôtel (H/F/X)

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Swissôtel, a globally recognized hospitality brand, is synonymous with Swiss excellence. Rooted in the birthplace of hospitality while embracing a resolutely forward-thinking approach, Swissôtel offers superior comfort and refined experiences to discerning business and leisure travelers across more than 40 properties in over 20 countries. Over 40 new properties are currently under development.

Inspiring a purposeful way of living, Swissôtel’s modern retreats are located in culturally rich destinations, drawing inspiration from nature and the timeless elegance of Swiss heritage, renowned for its precision and refinement. At Swissôtel, vitality is not just a concept—it is the essence of a well-lived life.

Each property is designed as a sanctuary, inviting guests to rediscover their sense of purpose, find wonder in the details others may overlook, and make mindful choices that nourish the body, mind, and soul. This philosophy, embodied in our vision of vitality, permeates everything we do—from the precision of our craftsmanship to our commitment to sustainability and cultural preservation.

Every hotel offers refined service, combining efficiency with a genuine intention to inspire a more purposeful lifestyle. Our dedication to Refining Craft ensures that every guest experience is designed with care, precision, and an unwavering standard of quality. Swissôtel’s commitment to Preserving Culture means honoring heritage and traditions while creating meaningful spaces for guests to connect with local histories and cultures.

Through Embodying Vitality, Swissôtel goes far beyond accommodation, allowing guests to align their actions with their values and find meaning in simplicity. Swissôtel invites everyone to discover life’s true rewards—and to live it well.

Vice President, Brand Head – Swissôtel

The Vice President, Brand Head is a key member of the Global Brand Management leadership team and a strategic partner to the Marketing department. They are the brand’s experience leader, playing a central role in the operational delivery of the brand promise—ensuring that each hotel around the world meets the expectations of our target guests across product, service, and experiential program pillars.

This role requires leadership of critical, cross-functional initiatives by aligning efforts across various stakeholders: regional brand teams, regional operations, DT&S (Digital, Tech & Services), F&B, owner relations, development, training, and culture.

The incumbent is responsible for the brand’s operational performance and oversees all aspects of the guest experience: identifying key needs, developing strategy, concept creation, deployment strategy, and flawless execution.

This role collaborates closely with the SVP of Brand Management and Guest Experience on brand positioning, target guest definition, design strategy, and portfolio growth strategy.

Brand Strategy & Planning

• Collaborates with the President/SVP to define the brand’s long-term global strategy.

• Acts as the brand’s voice across functions (operations, finance, HR, DT&S, PR, sales, owner services).

• Clarifies and communicates the brand’s business model, positioning, and proof points.

• Leads the strategy to improve the brand’s operational performance.

• Works with regions to drive the PURE Hotels strategy, accelerate product modernization, negotiate investments, and drive renovations or exits when needed.

• Ensures investment commitments are secured to elevate product quality, strengthen staffing, refresh F&B concepts, and enhance the guest experience.

• Oversees creation of the brand’s annual plan and 3-year vision.

• Provides strategic guidance and defines objectives for the brand’s performance dashboard.

• Analyzes internal and external data and trends to adjust strategies as needed.

• Communicates the brand strategy, positioning, strategic pillars, and competitive landscape.

Brand Performance & Development

• Translates brand strategy into operational applications.

• Defines priorities to achieve brand goals.

• Acts as point of contact for rollout of new brand initiatives.

• Regularly interacts with regional teams, internal audit, and other resources to understand challenges and provide brand visibility.

• Maintains direct relationships with General Managers to foster brand culture and gather feedback.

• Collaborates with the development team to present the brand to prospective owners.

• Oversees end-to-end brand innovation.

• Tracks the overall impact of initiatives to ensure alignment with brand objectives.

Operations & Culture

• Champions a culture of operational excellence.

• Develops brand culture, talent recruitment, and training initiatives.

• Oversees the new hotel opening strategy to ensure brand culture is embedded.

• Leads key cross-functional initiatives to enrich the brand experience.

• Establishes communication platforms (webinars, immersions, training tools).

• Works closely with audit and Go-To-Market leaders to refine brand operational standards.

• Oversees the development of the brand-specific Quality Assurance program.

• Defines standards for operational and capital expenditure budgets.

• Partners with quality teams to monitor and track performance.

Style & Design

• Provides guest-centric input on the brand’s design strategy in collaboration with DT&S.

• Reviews and provides feedback on new builds, conversions, and renovation projects.

• Participates in the creation of design tools and guidelines.

• Oversees the selection of product standards (OS&E) with relevant resources.

Marketing, PR & Digital

• Partners with the marketing team to develop the brand’s visual identity strategy.

• Contributes to defining brand assets (including digital) and photography strategy.

• Ensures alignment between global marketing initiatives and the guest experience.

• Develops partnerships that shape brand perception.

• Serves as brand spokesperson to media, influencers, B2B clients, and owners.

• 7 to 10 years of relevant professional experience in the hospitality industry, with a demonstrated career progression in operations and brand management.

• Five-year degree in Business Administration, Marketing, or a related field; MBA preferred.

• Proven expertise in brand strategy development and guest experience initiatives.

• Excellent communication and presentation skills.

• Global outlook with strong intercultural sensitivity.

• Ability to manage multiple high-priority projects simultaneously.

• Strong interpersonal skills with the ability to build solid partnerships.

• Fluency in English is required; additional languages are a plus.

Why Join Accor?

Accor dares to make an impact:

On the world:

• A strong corporate culture focused on developing our 300,000 talents.

• A continuous improvement approach to reduce the environmental impact of digital across all our projects.

On your career:

• Support to help you balance your personal and professional life.

• Customizable work environments.

• Individually and collectively tailored training and career development paths.

• A workplace that values diverse nationalities, backgrounds, and personalities.

• Adaptability to specific needs, including those of people with disabilities.

And also:

• ALL – Heartist® Program: Unforgettable stays and experiences across all Accor properties and partners.

• Heartist® for Good Program: Get involved with a charity of your choice (1 paid day per year dedicated to volunteering).

• Social and Economic Committee (CSE): Financial support for your cultural and sports activities.

• Sustainable Mobility Package: Up to €700 or 50% reimbursement of the Navigo public transport pass.

• Meal vouchers worth €10.

• Health insurance 50% funded by Accor, with no extra cost for dependent coverage.

• Attractive working conditions with collaborative spaces, in-house dining, relaxation areas, and fitness facilities.