Experience the epitome of French-inspired luxury at Sofitel Bali Nusa Dua Beach Resort, a prestigious 5-star beachfront haven boasting tropical gardens and sleek modern architecture which offers exclusive experiences for ALL members, this magnificent resort provides 413 exquisite rooms, including 39 suites and villas, along with an array of resort facilities.
Indulge in a culinary journey at three restaurants and two bars, rejuvenate at Sofitel FITNESS and Sofitel SPA, and delight in the outdoor and indoor kids club. Additionally, the resort features 24 function venues, including a Grand Ballroom and a Beachfront Ballroom. Discover the ultimate Art de Vivre at Club Millésime, where delectable cuisine, exquisite wines, and Balinese charm await.
The role focuses on driving revenue across Rooms, MICE, Weddings, and Leisure Groups through strategic account management, new business development, and a strong market presence. As a senior sales professional based in Jakarta, the position plays a key role in cultivating relationships with corporate clients, government entities, travel trade partners, and event intermediaries, while ensuring seamless coordination with the Bali-based teams to maximize business opportunities and deliver exceptional client experiences.
Your Responsibilities Include:
Drive revenue generation across Rooms, MICE, Weddings, and Leisure Groups from the Jakarta market.
Proactively identify, develop, and secure new business opportunities through sales calls, client meetings, networking events, sales missions, and market intelligence.
Identify emerging market segments, business opportunities, and potential revenue streams within Jakarta and surrounding areas.
Develop and execute strategic sales plans to strengthen market penetration and maximize business potential.
Manage, develop, and expand a portfolio of Jakarta-based corporate accounts, government clients, travel agents, Professional Conference Organizers (PCOs), Destination Management Companies (DMCs), and wedding planners.
Establish and maintain strong, long-term relationships with key decision-makers, stakeholders, and industry influencers.
Lead client negotiations and coordinate the preparation of proposals, contracts, and Requests for Proposals (RFPs) in collaboration with the relevant resort teams.
Ensure timely and accurate handover of confirmed business to the Bali-based Sales, Events, and Operations teams.
Represent Sofitel Bali Nusa Dua Beach Resort professionally in the Jakarta market, upholding Sofitel brand standards and positioning.
Participate in trade shows, roadshows, sales missions, client events, networking functions, and other relevant industry activities.
Support Jakarta-focused marketing campaigns, sales promotions, and commercial initiatives in collaboration with the Marketing team.
Work closely with the Bali-based Sales, Revenue, Events, and Operations teams to ensure alignment on product availability, pricing, client requirements, and service delivery.
Participate in regular sales meetings, forecasting sessions, and pipeline reviews to monitor business performance and identify opportunities for improvement.
Ensure all sales activities are aligned with Sofitel brand standards, corporate policies, approved pricing guidelines, contracting procedures, and commercial strategies.
Monitor competitor activities, market trends, customer preferences, and industry developments to identify opportunities and support informed commercial decisions.
Provide regular market insights, competitor updates, and sales intelligence to the Director of Sales – JSO and Director of Commercial.
Maintain accurate sales activity records, account information, forecasts, and reports using approved Customer Relationship Management (CRM) systems.
Manage sales-related expenses responsibly and within approved budgets.
Deliver high levels of client satisfaction through proactive communication, professional service, and effective follow-up.
Address client concerns and resolve issues professionally to maintain strong relationships and protect the resort's reputation.
Support crisis management and client communication efforts involving key accounts or events when required.
Adapt sales strategies and approaches in response to changing market conditions, business performance, and commercial priorities.
Carry out any other reasonable duties and responsibilities as assigned by the Director of Sales – JSO or Director of Commercial.
