- Full-Time
- Permanent
- Digital Products, IT, Data & Analytics
- ACCOR
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Singapore
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REF7107P
Senior Digital Product Manager
Region
MEA SPAC
Accor Plus, Accor's leading loyalty subscription business for over 30 years, delivers exclusive value and premium experiences to 480,000+ ALL Accor+ Explorer members across 30 countries, offering meaningful benefits and driving deeper loyalty for both members and hotel partners.
About the Role
We’re looking for a Senior Digital Product Manager to lead the end-to-end digital product strategy for Accor Plus. You’ll drive product vision, customer experience optimisation and commercial outcomes across web, mobile and member-engagement platforms, making sure our digital products deliver personalised, seamless, high-value experiences that support Accor’s global digital transformation ambitions.
What you'll do:
- Define and own the digital product roadmap for the Accor Plus member journey, from acquisition and onboarding through to engagement and retention
- Align product strategy with Accor Customer, Digital and Tech’s broader transformation goals and hospitality experience standards
- Identify new digital opportunities that enhance member value, loyalty and revenue
- Lead discovery, research and experimentation to understand member needs across all markets, and turn those insights into personalised, frictionless digital journeys
- Manage the product lifecycle: ideation, requirements, design, development, launch and optimisation
- Collaborate with UX, engineering, data, tech, customer, marketing and loyalty teams
- Prioritise features using data-driven frameworks (e.g. impact vs effort, OKRs)
- Partner with regional Accor Plus business leaders to make sure digital products support commercial KPIs
- Communicate product vision, progress and performance to senior stakeholders
- Define and track product KPIs (conversion, engagement, retention, NPS, revenue contribution) and use A/B testing, analytics and customer feedback to drive continuous improvement
What you'll bring:
- Proven experience in digital product management, preferably in the travel or hospitality industry
- Strong understanding of user-centred design principles and methodologies
- Proficiency in product management tools (e.g. JIRA, Confluence, Asana)
- Experience developing prototypes using coding tools. Strong data analysis and interpretation skills
- Ability to balance innovation with the stability of existing products, and to integrate legacy systems with new digital platforms
- Confident communicator who can present strategy and roadmaps to executive leadership, collaborate with global teams across time zones, and translate technical concepts for non-technical stakeholders
Qualifications
- Education: Bachelor’s or Master’s degree in Computer Science, Business or a related field
- Experience: 8+ years of experience in Digital Product Management, User Experience, or similar
Why You'll Love Us
- Hands-on role with real day-to-day impact across a global hospitality brand
- Supportive, results-driven team environment
- Hybrid Working with min 3 days in office
- Staff discounts at our hotels worldwide
At Accor, we believe in creating meaningful experiences and vibrant workplaces where people feel welcome and valued. As one of the world's leading hospitality groups, Accor is home to over 5,000 properties across 110 countries, united by a shared commitment to excellence, innovation, and our signature Heartist culture.
Discover a world where life pulses with passion
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
LET
YOUR PASSION SHINE
We foster
our creativity, our excellence and progressiveness. We interconnect with
each other and our environment, to create a new kind of quiet luxury. With us, you can take pride in
being part of a wider global team leading the way in local sustainability
initiatives. Working together with our communities, we will empower you to
make your own meaningful impact.
Let your passion shine
We take pride in promoting heartfelt hospitality with a French Zest, valuing passion, excellence and emotional intelligence. We pioneer a committed and sustainable approach to luxury, encouraging openness and inclusivity. We value new encounters with colleagues and guests from all horizons with a goal of creating a distinctive culture together.
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