Sales Manager – MICE

About SO/ Bangkok

Located in the vibrant capital of exotic Thailand, SO/ Bangkok combines modern dynamism with classic wonder in a true meeting of East and West. With 237 rooms and suites, the urban luxury design hotel offers themed accommodations created around the Five Elements - Water, Earth, Wood, Metal, and Fire. Inspired and innovative, SO/ Bangkok is an iconic landmark of design and a masterpiece of collaboration by Thailand’s top five designers and world renowned fashion designer Monsieur Christian Lacroix.  

An exciting selection of innovative restaurants and bars showcase the very best in refined dining in a variety of relaxing ambiences. SO/ Bangkok commands a prime central location where anything is possible, from contemporary high-rises to traditional Buddhist temples, from bustling street markets to ritzy upscale shopping complexes, from notorious nightlife to a gourmet’s choice of dining.

JOB PURPOSE

To drive revenue by managing and converting Group business to maximize performance for both Rooms, and Meeting & Events. The Sales Manager maximizes sales through timely follow‑ups, strong negotiation, and competitive proposals while ensuring a seamless guest experience that supports repeat business and long‑term client relationships. This position reports directly to the Director of Group & Events Sales.

PRIMARY RESPONSIBILITIES

Sales Operations

• Manage all incoming group and event enquiries via email, phone, and internal channels, ensuring prompt and professional responses.
• Prepare and issue customized proposals, quotations, and contracts for Group and Event business in alignment with hotel guidelines.
• Proactively identify upselling opportunities for rooms, meeting spaces, F&B packages, upgrades, and value‑added services to maximize revenue.
• Play a key role in converting enquiries into confirmed bookings by providing timely follow‑ups, persuasive communication, and strong negotiation.
• Ensure all client correspondence, meeting notes, event details, and agreements are accurately recorded and updated in the sales system/CRM.
• Prepare and maintain sales materials, collateral, vouchers, event amenities, and promotional items used for client engagement.
• Ensure effective communication and smooth handover of confirmed groups and events to operational departments for successful execution.
• Monitor client feedback and guest satisfaction, ensuring any concerns are promptly escalated and resolved to support repeat business.
• Collaborate with cross‑functional teams, including Revenue & Book @SO, Festivities, Rooms, Wide & Dine and Finance to ensure smooth coordination for all group and event bookings.

Commercial Responsibilities

• Welcome and host group and event clients during site inspections, meetings, and planning visits, ensuring a personalized and professional experience.
• Respond promptly and effectively to all group enquiries, delivering tailored solutions that support conversion and revenue growth.
• Maintain comprehensive knowledge of the hotel’s products, meeting spaces, room types, banquet options, services, and operational capabilities.
• Stay fully informed on all hotel promotions, seasonal offers, packages, and loyalty benefits to position and upsell the hotel’s Group & Event offerings.
• Develop and maintain strong relationships with key accounts, event planners, corporate clients, travel agents, and business partners to strengthen account loyalty.
• Monitor market trends, competitor offerings, and business opportunities to support strategic decision-making and strengthen the hotel’s commercial positioning.

Benefits:

• Life & Health insurance
• SSO
• Duty Meals
• Provident fund
• Heartist Card