Sales and Marketing Coordinator

Raffles London at The OWO

Raffles London at The OWO and The OWO Residences by Raffles operates a 120 room and suites flagship hotel at the iconic Old War Office building along with a collection of 85 exceptional branded residences at this landmark destination on Whitehall, including 12 distinct restaurants and bars Including our signature chef Mauro Colagreco. The Guerlain spa and Pillar Wellness, and a 600 seated-capacity grand ballroom. Raffles London at The OWO is part of Accor Hotels.

At Raffles, you arrive as a guest, leave as a friend and return as family. ​

Scope Of Position

Your purpose will be to support the Sales and Marketing team at the hotel. The department spearheads the sales of rooms and suites and the image, reputation, and commercial levers that all work together to make this one of the world’s most successful new hotel openings.  The department works alongside revenue, events, rooms division, wellbeing and spa, F&B, Raffles brand, ecommerce, third parties on site and external brand partners to ensure all opportunities to build reputation and sales are maximised.

All this ensures that the hotel is positioned as one of the leading hotels in the world and direct room night bookings are funnelled to Raffles.com. Additionally, we act as revenue drivers for F&B outlets, events, Pillar Wellbeing memberships and Guerlain Spa bookings. 

Working with the Sales Director, Director of Marketing & Communications, Snr Marketing Manager and Digital Marketing Manager you will support the departments operations, and development of campaigns that excite, engage, inform, and ultimately drive business to one of London’s most iconic hotels.

You will also help coordinate photoshoots, press site visits and bookings, partnership marketing activities, flyer and digital brochure (Adobe) design, research, reporting, and analysis of all activities to confirm ROI. 

You will also assist in generating collateral, maintaining brand standards and assist with content creation, newsletters, and flyers.

MAIN DUTIES

Co-ordinator – Sales tasks

• Daily appointment and site visit document production and distribution
• Produce PO’S for the department and monitor the payment of these PO’S
• Manage the sale USA Leisure database
• Groups reports and enter group bookings and enquiries on Delphi
• Manage the sales and marketing e-mail (inbox)
• Write and design Concierge newsletter
• Produce presentations from time to time
• Managing vouchers for charity events
• Managing the gifts, stocktake, office supplies and business card ordering
• Collect items and packages from the loading bay
• Manage intranet systems by uploading information online
• General assistance ad-hoc – projects and act as an Out of Office support for Sales team
• Minute the sales meeting
• Supporting with site visits

Co-ordinator – Communications and Marketing tasks

PR/Communications:

• Planning and booking media experiences for journalists, tastemakers/influencers including rooms, spa, F&B and history tours.   Sometimes involves booking airport transfers and transport
• Supervises the planning and maintenance of key PR documents such as the Media visits tracker, Press Kit etc.
• Support ‘Meets & Greets’, helps hosts tours for key media and journalists
• Assisting in coordinating media / magazine video and photography shoots and helping manage crew in/off site
• Supporting with administrative tasks such as creating purchase orders (PO), invoicing and raising complimentary forms in internal finance systems

Marketing:

• A brand collateral guardian assisting with the creation of key hotel collateral, such as fact sheets and digital brochures and ensures that they are updated on brand. (Photoshop & InDesign skills are necessary)
• Maintains brand standards with hotel communications including signage, invitations, flyers, vouchers
• Assisting in coordinating professional brand video and photography shoots and helping manage crew in/off site
• Manages our image library and marketing shared drive, ensuring all files are named, categorized, and stored appropriately
• Supports the marketing and communications department with administrative tasks such as creating purchase orders (PO), managing marketing inbox, invoicing and raising complimentary forms in internal finance systems
• Prepares marketing presentations when necessary
• Coordinates partnership marketing activities (including events) in collaboration with the Snr Marketing Manager
• Supports GDPR compliant CRM activities to help build databases

Digital Marketing:

• Support the Digital Marketing Manager in community management of the hotel’s social media channels
• Supports with the filming, edit and produce engaging photo and video content for social media, drafting compelling captions that align with the brand’s tone of voice and storytelling across platforms
• Helps schedule and publish content using the hotel’s social media management platform on occasion, monitoring performance and supporting reporting where required.
• Assist with website updates and content creation through the Content Management System (CMS), ensuring accuracy, brand consistency and timely publication of new campaigns, offers and experiences.
• Support the execution of paid marketing campaigns across digital channels, including assisting with creative assets, copywriting and campaign set-up where needed.
• Maintain organised digital asset libraries including imagery, video and campaign materials for use across marketing channels.
• Stay up to date with social media trends, formats and platform developments to support the creation of engaging and relevant content.
• Has trained experience on Adobe Creative Suite (Photoshop, InDesign, LightRoom), Capcut, CMS systems

Qualifications, Skills & Experience

• Two years’ + experience in Sales and Marketing / Communications
• An understanding of luxury brands and the hospitality industry
• Proficient in Adobe Creative Suite, particular strengths in Photoshop and InDesign
• Basic understanding of key press publications globally
• Basic understanding of key influencers in the UK and US market
• Proficiency in Microsoft Office and an excellent knowledge of Excel
• Highly organised with an eye for detail
• Excellent communication, interpersonal, and relationship skills
• Some experience using CMS software, Adobe Experience Manager is preferred
• Good understanding of social media platforms (including Instagram, Facebook and LinkedIn)
• Should have excellent verbal and written English

Why join our Raffles team?

Not only will you be joining one of the world’s best hotels you will also receive great benefits including:

• 28 days holiday including bank holidays plus a day extra for every year of your service up to 5 years (35 Days).
• Staff meals whist on duty.
• Free dry cleaning for uniform.
• Employer pension contribution of 3%
• Enhanced sick pay.
• Enhanced maternity, paternity and adoption pay.
• Life Assurance 1x salary
• Employee assistance program, including virtual GP and financial advice.
• Season ticket loans and cycle to work scheme.
• Colleague gifting to celebrate special occasions.
• Paid days off to move house or give back time to a charity of your choice.
• Internal learning and development programmes tailored to you.  
• Fun-filled events, whether that’s a pub quiz, team run or festive party.
• Employee benefit card offering discounted rates of up to 30% at Accor worldwide and Raffles London F&B outlets.
• Worldwide development opportunities across Accor’s extensive brand portfolio.

What are the Raffles Values?

Respect: We value the needs ideas and individuality of others; we treat everyone with fairness and dignity.

Belonging: We celebrate our differences. We support each other and we always stand together.

Integrity: We build trust through mutual respect and being authentic.

Empowerment: We have the authority to take initiative and anticipate moments to create unforgettable experiences.

Excellence: We make genuine connections and we cherish every opportunity to make the people around us feel special.