Company Description
We are far more than a worldwide leader. We are more than 230,000 hospitality experts placing people at the heart of what we do. Our passion? Creating heartfelt experiences for our guests and colleagues. Our promise? To place you at the center of your journey to personal and professional growth.
Swissôtel Hotels & Resorts, part of the Accor family, is a distinctive collection of contemporary hotels infused with genuine Swiss hospitality. At Swissôtel Wellness Resort Alatau Almaty, we blend modern luxury with breathtaking natural surroundings, delivering memorable stays and authentic experiences. Join us and discover a place where you can truly belong, grow and make a difference every day.
Job Description
We are looking for a creative, independent and results-oriented Marketing Manager to lead the marketing and promotional activities of our Golf Club.
The position will be responsible for developing and implementing the Club’s marketing strategy, strengthening brand awareness, growing the club’s digital presence, attracting target audiences and supporting membership and revenue growth.
Key Responsibilities:
Marketing Strategy & Brand Development:
- Develop and implement the Golf Club’s overall marketing strategy and annual marketing plan;
- Develop and execute marketing campaigns to promote club memberships, golf services, tournaments and events;
- Strengthen the Club’s brand positioning and awareness within the target market;
- Identify new marketing opportunities and initiatives to increase audience engagement and membership acquisition;
- Plan and manage the marketing budget and monitor expenditure.
Digital Marketing & Social Media:
- Manage and develop the Club’s social media presence across Instagram and TikTok;
- Develop and maintain a comprehensive content calendar;
- Coordinate photo and video shoots and oversee content production;
- Create and manage promotional, advertising and marketing materials;
- Plan, launch and monitor digital advertising and paid media campaigns;
- Manage SMM, targeted advertising, PR and influencer marketing activities;
- Monitor digital performance and continuously optimize campaigns based on results.
Events, PR & Partnerships:
- Develop and promote golf tournaments, corporate events and client events;
- Support the organization and promotion of networking events, presentations and special projects;
- Build and maintain relationships with media, advertising agencies, influencers and external creative partners;
- Develop joint marketing campaigns and activations with partners and brands;
- Identify opportunities for brand collaborations, sponsorships and cross-promotional activities.
Market Analysis & Performance:
- Monitor market trends, competitors and target audience behavior;
- Analyze the effectiveness of marketing campaigns, social media channels and promotional activities;
- Track key marketing performance indicators and identify opportunities for improvement;
- Prepare regular marketing reports and provide recommendations based on performance data;
- Work closely with the Sales team to generate qualified leads and support the growth of club memberships.
Qualifications
- Bachelor’s degree in Marketing, Advertising, Public Relations, Communications or a related field;
- Minimum 3 years of experience in marketing;
- Strong practical experience in digital marketing and SMM;
- Proven experience independently launching and managing advertising campaigns;
- Experience working with external contractors, advertising agencies and influencers;
- Experience in organizing and promoting events and marketing activations;
- Previous experience in a golf club or sports club is a significant advantage;
- Experience in hospitality or the premium/luxury segment is an advantage;
- Strong analytical skills and ability to evaluate marketing performance and ROI across different channels;
- Excellent communication, organizational and project management skills;
- Creative mindset with a proactive and hands-on approach;
- Ability to manage multiple projects and deadlines independently;
- Upper-Intermediate English or higher;
- Fluent Russian and Kazakh.
Additional Information
- Working schedule: 5/2;
- Competitive salary;
- Opportunity to work with a premium product and high-end clientele;
- Professional development and career growth opportunities.
