Marketing Executive – Visual Content

The Fairmont Hanoi will open in the Vietnamese capital before year end of 2025, making it the first Fairmont brand in the country. The 241-room luxury hotel will take design inspiration from the art of lacquer with the traditional colours of Vietnam, the Indochinese style from the French colonial period, and draws motifs from Vietnam’s dynasties. Positioned as an urban resort, our guests will be able to enjoy a very special and unique range of offerings such as eight dining and bar venues including a rooftop terrace, as well as two indoor and outdoor swimming pools, an extensive gym and an entire floor of wellness spa and bathhouse. For corporate and social groups, the Fairmont Hanoi will offer three ballrooms, the largest being a 1,100m2 grand ballroom as well as nine meeting rooms, making it an outstanding destination for meetings, conferencing and events. The Fairmont Hanoi is set to become the social epicentre of Hanoi!

Leads the creation and execution of visual content to support the hotel’s marketing and communications objectives. Responsible for producing photography and videography assets that capture the brand spirit and elevate the visual identity of the hotel, with a strong focus on the restaurant and bar portfolio. Ensures all visual content is emotionally engaging, brand-aligned, and delivered in a timely manner to support daily campaigns across digital and social platforms.

Responsibilities

• Plan, capture, and edit high-quality photo and video content to support hotel campaigns, brand storytelling, and social activations across departments including restaurants, bars, spa & wellness, and overall hotel experiences.
• Collaborate closely with the Director of Marketing & Communications and the MarCom team to conceptualize and produce compelling visual assets that align with Fairmont’s brand identity and content strategy.
• Create engaging short-form video content (e.g., Instagram & Facebook Reels, YouTube Shorts) and social-ready photography that evokes emotion, drives engagement, and strengthens brand presence across digital platforms.
• Ensure timely post-production and delivery of edited content for use across internal channels (e.g., guest communications, presentations) and external platforms (e.g., social media, digital ads, PR).
• Maintain and organize the hotel’s visual asset library, ensuring all photo and video content is properly archived, tagged, and version-controlled for easy access and re-use.
• Provide visual coverage for hotel events, seasonal promotions, VIP guest visits, and brand activations; assist with live or on-site content production as needed.
• Stay updated on current trends, formats, and innovations in hospitality, luxury lifestyle, and digital storytelling to bring fresh, relevant perspectives to content creation.
• Ensure all visual content consistently reflects the Fairmont tone of voice, brand standards, and quality expectations.
• Support written content development (e.g., captions, campaign taglines, or content descriptions) when required, in coordination with the Brand Content Executive and the team.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Photography, Videography, or a related field.
• Minimum of 2 years of hands-on experience as a content creator or visual storyteller in hospitality, F&B, or luxury lifestyle.
• Strong professional portfolio demonstrating expertise in food, lifestyle, and brand-focused photography and videography.
• Proficient in DSLR and iPhone photography; familiarity with lighting and audio setups.
• Expert-level skills in Adobe Premiere Pro, Lightroom, Photoshop, After Effects, or equivalent editing software.
• Strong understanding of social media formats and what performs well across platforms like Facebook, Instagram, TikTok.
• Excellent eye for composition, lighting, and visual narrative.
• Creative, fast-working, and adaptable; able to produce high-quality content in natural, dynamic conditions.
• Fluent in English => adding the ability to use phone, semi-pro camera when filming & shooting

Competencies

• Visual Storytelling: Creates emotionally engaging photo and video content that captures brand essence and elevates guest experience.
• Creative Execution: Skilled in shooting, editing, and producing short-form content optimized for digital and social platforms.
• Digital Savvy: Understands visual trends and platform behaviors across Instagram, TikTok, and YouTube.
• Brand Alignment: Delivers high-quality, on-brand content that reflects Fairmont’s brand positioning.
• Detail-Oriented: Maintains consistent visual standards, file organization, and version control.
• Collaborative Spirit: Works closely with MarCom team and internal departments to execute content that supports campaign goals.
• Adaptability: Able to shoot in dynamic, real-time environments and adjust creatively as needed.
• Professionalism & Integrity: Handles confidential content and guest-facing work with discretion and brand sensitivity.