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  1. Full-Time
  2. Permanent
  3. ACCOR
  4. Marketing

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Gurugram, India

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REF5107G

Manager Marketing

Region

MEA SPAC


Company Description

We are Accor. We are a worldwide Augmented Hospitality leader. We are more than 230,000 hospitality experts placing people at the heart of what we do, creating new connections & emotions for our guests, nurturing real passion for service and achievement beyond limits.

We’re so much more than hotels — we’re creating innovative lifestyle experiences , whether you live, work or play. Blaze your own trail from 40+ hotel brands, restaurants, nightclubs, spas, co-working spaces, and tech start-ups . 

Building on the strength of our teams and our strong holistic ecosystem of brands & solutions, we are breaking new ground to shape the hospitality of tomorrow and inspire new ways to experience the world.


Job Description

The position is responsible for ensuring brand equity is built via consistent brand standards across our group and portfolio brands in line with the Group directives, the position will support Director of Marketing in driving brand and marketing Initiatives and delivering integrated marketing campaigns to increase brand awareness and familiarity.

Brand & Marketing Management

  • Serve as the India custodian of Accor Hotels’ brands from mid to Luxury portfolio, ensuring alignment with regional and global brand strategies.
  • Partner with hotel teams to implement and roll out brand standards across properties.
  • Oversee the Brand Validation Process for pre-opening hotels, ensuring all marketing and brand elements are correctly integrated.
  • Develop and execute pan-India brand and marketing strategies, leveraging strategic partnerships for brand-building initiatives.
  • Work closely with the India Sales team to extend marketing support that drives topline growth.

Campaign Design & Delivery

  • Collaborate with creative, production, and media agencies to design and launch integrated marketing campaigns.
  • Manage workflows and timelines for campaign execution.
  • Track and report campaign performance and effectiveness.
  • Create and manage the marketing calendar in collaboration with Digital, Loyalty, Sales, Revenue Management, and hotel teams.

Consumer & Market Research

  • Conduct consumer research, brand tracking, media tracking, and market analytics to identify opportunities and insights.
  • Monitor market trends, competitor activities, and consumer behavior to inform strategy and decision-making.

Reviews, Training & Budget Management

  • Organize India-level marketing reviews and functional training for brand and marketing teams across operating and pre-opening hotels.
  • Manage the A&P budget, ensuring activities remain within financial limits.
  • Handle purchase orders, invoice approvals, and financial coordination with the Finance team.

Special Projects & Capability Building

  • Act as a Marketing Capability Champion, working closely with hotel marketing teams to strengthen expertise.
  • Drive marketing innovation across brands and consumer segments.

Qualifications

  • Bachelor’s Degree in Marketing (Master’s degree preferred).
  • Minimum 3 years of relevant experience in the hotel industry in marketing, brand, or digital roles.
  • Strong user knowledge of Microsoft Outlook, Office Suite (Excel, PowerPoint, Word), and relevant marketing tools

Additional Information

  • Effective leadership and team management capabilities.
  • Excellent communication and interpersonal skills, with ability to engage at all organizational levels.
  • Proficiency in strategic planning, project execution, and presentation skills.
  • Strong analytical mindset and attention to detail.
  • Ability to work effectively in diverse, multicultural environments.
  • Service-oriented mindset with strong teamwork and influencing skills.
  • High adaptability, initiative, and ability to work independently in a dynamic environment.
  • Passionate, self-motivated, and energetic, with a positive “can-do” attitude.
  • Commitment to talent development and creating a learning-driven culture.

Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.

When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.

LET YOUR PASSION SHINE

We foster our creativity, our excellence and progressiveness. We interconnect with each other and our environment, to create a new kind of quiet luxury. With us, you can take pride in being part of a wider global team leading the way in local sustainability initiatives. Working together with our communities, we will empower you to make your own meaningful impact.

LEARN ABOUT US

Let your passion shine

We take pride in promoting heartfelt hospitality with a French Zest, valuing passion, excellence and emotional intelligence. We pioneer a committed and sustainable approach to luxury, encouraging openness and inclusivity. We value new encounters with colleagues and guests from all horizons with a goal of creating a distinctive culture together.

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