Go-To-Market Senior Manager (M/F/X)

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The Go-To-Market Manager supports the execution of key guest experience initiatives across Accor’s Midscale and Economcy hotel brands. Reporting to the Go-To-Market Director, this role coordinates communication and deployment plans with Regional Hubs to ensure effective roll-out and adoption in hotels.  

The Go to Market Manager drives alignment; monitors progress and provides insights to enhance implementation.  

Key Responsibilities

Launch Strategy Support 

• Support the development and execution of go-to-market launch plans for guest experience initiatives, based on priorities defined by the Go-To-Market Director. 

• Adapt global launch guidelines to regional needs and operational realities in collaboration with Regional Hubs. 

• Contribute to ensuring tools and processes are user-friendly and share feedback for continuous improvement. 

Initiative Implementation 

• Prepare and co-lead pilot phases with brands. 

• Coordinate the roll-out of guest experience programs, ensuring alignment with brand identity and guest expectations. 

• Prepare deployment toolkits to support effective implementation in hotels. 

Cross-Functional Collaboration 

• Work closely with Regional Hubs to facilitate the deployment of guest experience initiatives and provide operational support during roll-out. 

• Function as a point of contact between brand teams and Regional Hubs to share updates, gather feedback, and escalate issues when needed. 

• Support the Director in maintaining clear governance and deployment processes. 

• Support cross-functional projects related to brand compliance and guest experience. 

Performance Monitoring and Reporting 

• Track the implementation progress of guest experience initiatives and flag risks or gaps to the Director. 

• Gather data and feedback from Regional Hubs to assess adoption and impact. 

• Deliver regular reporting on achievements, challenges, and improvement opportunities. 

Note: Responsibilities may evolve depending on business priorities.  

Required:   

• Bachelor’s degree in hospitality management, Business Administration, or a related field.   

• Minimum of 3-4 years of experience in hotel operations or brand management within the hospitality industry.   

• Ability to manage or monitor projects (meeting minutes, facilitation, follow-up) 

• Contribution on managing complex projects and initiatives from inception through execution. 

• Strong organizational skills, with the ability to prioritize and execute tasks effectively. 

• Strong capability in project management tools and methodology  

  Preferred:   

• Master’s degree in a relevant field.   

• Experience working in a global environment or with diverse teams.   

• Field experience in hotel operations 

Skills:   

• Persuasive communication and interpersonal skills, with the ability to build effective working relationships and clearly convey project requirements. 

• Cultural awareness and adaptability to work with diverse regions and market contexts. 

• Solid analytical and critical thinking skills to identify issues, propose solutions, and support data-informed decisions. 

• Strong organizational and time-management skills, with the ability to deliver tasks and milestones on schedule. 

• Proactive and accountable, able to drive assigned initiatives forward while seeking guidance when needed. 

• Collaborative mindset, working closely with cross-functional teams and encouraging open feedback to improve project outcomes. 

Key interactions: 

• Global Brand & Marketing teams and Brand compliance & Guest experience teams. 

• Global expert teams (BDT, Loyalty, etc…) 

• Regional marketing and operations teams 

• Hotels GM & teams 

Why Join Accor?

Accor dares to impact: 

- the world  

• We are committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents. 
• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

- your career:  

• We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences. 
• Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis. 
• We value the richness of diverse nationalities represented, from various backgrounds, encompassing all the stories that make us who we are. We encourage diversity in personalities and professional paths. We know how to adapt to the specific needs of our employees, especially those with disabilities. 

-and also : 

• ALL - Heartist® Program: Unforgettable stays and experiences at all Accor locations and partner venues worldwide. –
• Heartist® for Good Program: Commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours). 
• An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities. 
• Sustainable Mobility Package up to €700 for the use of "green" transportation, or 50% coverage of Pass Navigo (public transportation pass). 
• €10 meal vouchers. 
• A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents. 
• Attractive working conditions with collaborative workspaces, restaurants, and recreational and sports areas.