Global Director of Marketing Operations

As Global Director of Marketing Operations for Fairmont Hotels & Resorts, you will play a critical role in operationalizing the brand’s global marketing strategy and ensuring the seamless delivery of world-class guest experiences across our portfolio of nearly 100 hotels.

In this role, you will lead the execution of global brand partnerships and guest-facing activations. You will work in close partnership with the Global Director of Partnerships and Brand team to translate strategic collaborations into fully realized, on-property experiences that reflect Fairmont’s heritage, brand pillars, and commitment to luxury service.

You will serve as the central orchestrator of execution excellence - building processes, toolkits, and operational frameworks that empower regional and property teams to deliver consistently exceptional experiences.

Global Marketing Operations & Brand Activation

• Lead the global operational rollout of Fairmont’s brand strategy, ensuring clear guidance, alignment, and adoption across all regions and properties.
• Develop and maintain execution toolkits, SOPs, implementation guides, and communication frameworks that support consistent, high-quality delivery.
• Ensure all activations reinforce Fairmont’s luxury positioning and enhance the guest experience at every touchpoint.

Partnership Activation & Cross-Functional Collaboration

• Work closely with the Global Director of Partnerships to convert strategic partnerships into operationally sound, guest-facing experiences.
• Oversee the planning and execution of partner activations, co-branded programs, and experiential initiatives across the global portfolio.
• Serve as the operational point of contact for cross-functional teams and property leaders, ensuring all partner requirements, deliverables, and standards are met.

On-Property Experience Delivery

• Collaborate with hotel operations, guest experience, F&B, and events teams to integrate marketing activations seamlessly into daily operations.
• Provide properties with clear operational guidance, staffing recommendations, briefing tools, and training support.
• Maintain a strong focus on guest impact, ensuring all marketing activities elevate the Fairmont experience.

Project Management

• Lead multi-market, multi-stakeholder marketing projects with rigorous project management discipline.
• Establish timelines, workflows, governance structures, and reporting tools that ensure timely, on-budget, and on-brand execution.
• Coordinate inputs from global, regional, and property teams—ensuring alignment and removing barriers to execution.

Performance, Measurement & Continuous Improvement

• Create and manage dashboards, KPIs, and reporting structures to monitor performance of global activations and partnerships.
• Identify opportunities for workflow optimization, process improvement, and enhanced operational efficiency.
• Implement scalable solutions that improve consistency and execution quality across the network.

• 10+ years of experience in marketing and/or hotel operations, brand activations, or guest experience, ideally within luxury hospitality or luxury lifestyle brands.

• Proven success operationalizing strategic partnerships and executing complex, multi-market initiatives.
• Strong project management capabilities with the ability to manage diverse stakeholders and tight timelines.
• Deep understanding of luxury guest experience standards and hotel operations.
• Exceptional communication, organizational, and relationship-building skills.
• Experience working in large, matrixed global organizations.
• Bachelor's degree required; advanced degree preferred.

• Salary Range: The Ontario base salary range for this position is $115,000 - $145,000. Our salary ranges are determined by job and level. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience and/or work location.
• Job Vacancy: This position is currently vacant and we are seeking a qualified candidate to fill it.
• AI Disclosure: We use artificial intelligence to help screen and assess applications for this position. These tools assist our hiring team but do not replace human judgement. Hiring decisions at every stage of recruitment are ultimately made by humans. 
• Location: Office based in Toronto