Director of Sales & Marketing

Mövenpick Resort Waverly Phu Quoc and Mövenpick Villas & Residences Phu Quoc is a vibrant beachfront destination on the stunning island of Phu Quoc, Vietnam. Boasting over 700 accommodations, including residences, villas, and hotel rooms, the property offers a private beach and an array of exceptional amenities. Guests can indulge in diverse culinary experiences at our all-day dining and specialty restaurants, relax at the beach club, or enjoy premium offerings in our lounge and snack areas.

With versatile event spaces, including ballrooms, meeting rooms, and outdoor venues, the resort is ideal for hosting a wide range of gatherings, from intimate meetings to grand celebrations. Recreational highlights include four expansive swimming pools, two kids’ pools, a serene spa and wellness center, a kids’ club, and a variety of entertainment and sports activities. Mövenpick Phu Quoc ensures a memorable experience for every guest.

Sales Leadership & Strategy:

• Develop, implement, and manage comprehensive sales strategies to achieve budgeted revenue across all segments (leisure, MICE, corporate, group, FIT, OTA, etc.).

• Lead, motivate, and guide the Sales, Events, and Reservations teams to exceed room nights, revenue, and market share targets.

• Identify new business opportunities and strategically penetrate emerging markets (local, regional, and international).

• Monitor market trends and competitor activities, adjusting strategy as needed.

• Set annual sales targets, segment strategies, account plans, and pricing policies in alignment with corporate and brand guidelines.

Marketing & Brand Management:

• Oversee the resort’s marketing and communications, including advertising, public relations, digital presence, and promotions.

• Develop and implement integrated marketing campaigns to increase brand awareness, resort positioning, and customer engagement.

• Supervise the creation of compelling content across all platforms including social media, website, and print media.

• Collaborate with corporate marketing and PR teams to ensure brand consistency and compliance.

Revenue & Distribution Management:

• Collaborate with the Revenue and Distribution team to optimize pricing strategies and distribution channels.

• Oversee demand forecasting, budgeting, and yield management to ensure optimal RevPAR and GOP performance.

• Monitor booking pace, pick-up trends, and production reports to proactively manage business flow.

Customer & Stakeholder Engagement:

• Build and maintain strong relationships with key accounts, travel partners, tour operators, corporate clients, and event planners.

• Represent the resort at trade shows, roadshows, client events, and other industry functions.

• Act as brand ambassador both internally and externally to reinforce the resort’s unique selling propositions.

Team Development:

• Recruit, train, coach, and retain top-performing team members.

• Foster a high-performance culture, encouraging collaboration, innovation, and accountability.

• Conduct regular team meetings, reviews, and performance appraisals.

Budgeting & Reporting:

• Prepare and manage the department’s budget, forecast, and marketing spend.

• Provide regular sales and marketing performance reports to the General Manager and corporate leadership.

• Ensure ROI analysis is conducted for all major sales and marketing activities.

Education & Experience:

• Bachelor’s degree in Marketing, Business, Hospitality Management, or related field (Master’s preferred).

• Minimum of 7–10 years of progressive leadership experience in sales & marketing within the luxury hospitality industry, ideally at a beach or resort property.

• Proven success in leading multi-functional teams with a strong revenue-generating track record.

Skills & Competencies:

• Strong strategic thinking and analytical skills.

• Deep understanding of leisure, MICE, OTA, and luxury travel markets.

• Excellent interpersonal, negotiation, and presentation skills.

• Proficient in CRM systems, sales reporting tools, and revenue management software.

• Highly organized with the ability to manage multiple priorities under pressure.

• Creative and commercially driven, with a strong sense of brand stewardship.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work in a vibrant, international environment.
• Career growth and development opportunities within AccorHotels.
• Employee wellness programs and discounts at Mövenpick and Accor properties worldwide.
• Training programs online and regionally (face-to-face) to enhance skills and knowledge.