Director of Sales

SLS Baha Mar welcomes you to an unforgettable journey where every moment is a testament to the art of hospitality. We are a playground for the mischievous, a haven for those seeking the allure of grandeur, and a place where you can truly feel alive. 

We have an exciting job opportunity to join our Sales & Marketing team as a Director of Sales at SLS Baha Mar, Nassau, The Bahamas.

JOIN THE ENNISMORE FAMILY TODAY!

Under the general guidance of the Director of Sales and Marketing (DOSM), the Director of Sales (DOS) is responsible for leading all proactive and reactive sales efforts, while directly overseeing the Group Sales team, Catering & Conference Services team, and supporting administrative staff. This role is responsible to enhance leadership presence on-property, ensuring alignment, accountability, and consistency across all stages of the sales and service delivery process.

The DOS must actively foster an inclusive and communicative culture grounded in collaboration, openness to feedback, and a strong desire to understand the on-property dynamics and broader hotel culture. Flexibility, adaptability to market shifts, and openness to change are essential for success in this evolving role. The DOS will be expected to test new ideas, remain solutions-driven, and demonstrate emotional intelligence when navigating different communication styles and team needs.

Duties & Functions:

• Attend daily team morning huddle as scheduled
• When on property, attend morning meeting to communicate group arrivals and business.
• Direct and manage all group and transient sales activities to maximize revenue for the hotel
• Prepare, implement and compile data for the strategic sales plan, monthly SMART goals, annual goals, sales and marketing budget, forecasts and other reports as directed/required
• Develop strategies through review of competitive data, demand analysis and mix management
• Recruit, direct, manage, train and coach sales, catering and conference service staff. Oversee departmental matters as they relate to federal, state and local employment laws in collaboration with the People and Culture department.
• Participate in sales presentations, property tours and customer meetings
• Conduct and attend strategic sales meetings, management meetings and other meetings as required/requested
• Represent the hotel in community and industry organizations and events
• Participate as team player with other key executive members
• Be a leader and role model to all team members
• Supervise, administer and ensure timely completion of all activities of the Sales Department
• Develop a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services, Front Office, Housekeeping and Revenue Management and Baha Mar resort operations and key leaders.
• Develop a complete knowledge of company sales policies and SOPs, and ensure knowledge of and adherence to those policies by the sales team. Assist in re-writing, through a refined approach, to optimize standards at the highest level for team success.
• Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
• Meet or exceed established team goals
• Responsible for group rooms and banquets forecast in collaboration with Director of Conference Services
• Initiate and follow up on leads
• Monitor production of all top accounts and evaluate trends. Ensure sales staff is accountable for those accounts within their respective territories
• Ensure proper management of group turnovers. In absence of Director of Conference Services, the Assistant Director of Conference Services will assign group turnovers to managers; DOS supports in absence of both.
• Collaborate with the banquets department-head to ensure meeting space readiness and support team fluidity
• Conduct weekly sales meetings, reviews of prospects and tentatives, and bi-weekly strategic discussions to support team goals
• Review meeting planner evaluations and resolve issues proactively
• Modify procedures to solve process inefficiencies
• Conduct periodic on-property visits to engage with the team and ensure consistent presence and awareness across departments
• Foster a culture of collaboration, transparency, and responsiveness across all direct reports
• Manage group sales team travel schedule and oversee budget adherence
• Represent the hotel in tourism and industry-facing organizations, including Nassau Paradise Island Promotion Board (NPIPB), Bahamas Ministry of Tourism, Bahamas Hotel and Tourism Association (BHTA), and relevant trade chapters with the MICE group segment.
• Maintain consistent and strategic communication with Accor Global Sales to ensure maximum exposure in the network and unlock lead generation opportunities
• Identify opportunities for brand exposure through webinars, speaking opportunities, and strategic partnerships
• Support DOSM in executing long-term commercial plans, adapting to evolving market conditions, required reporting
• Collaborate with sales leaders at Rosewood and Grand Hyatt on FAMs, client activations, and shared sales strategies
• Any other reasonable duties as assigned by the supervisor or manager.
• We recognize we are in the hospitality industry and that may require us to provide lateral service.  We will on occasion call for each individual in the team to on a routine basis perform various related tasks as needed in the spirit of providing exceptional guest service

ADDITIONAL RESPONSIBILITIES

• Communicate effectively, both verbally and in writing, to provide clear direction to the teams
• Communicate with employees using a positive and clear speaking voice, listen to and understand requests, respond with appropriate actions and provide accurate information.
• Remain calm and alert, especially during emergency situations, serving as a role model for team and other employees. Interact with other department personnel and staff as needed.
• Make decisions and take actions based on previous experience and good judgment, sometimes revising procedures to accommodate unusual situations.

To be aware of and ensure constant compliance with all necessary operational policies including:

• Emergency Procedures

SUPPORTIVE FUNCTIONS

In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the supervisor based upon the particular requirements of the company.

• Attend mandatory meetings including divisional meetings, staff meetings, etc.
• Participate in community events and ensure corporate social responsibility goals of SLS are met.
• Utilize traditional software programs such as Microsoft Office (Word, Excel, Outlook, and PowerPoint), Opera, and departmental-specific systems.
• Keep work area clean and organized.
• Secure confidential documents properly.
• When disposing confidential documents that contain any personally identifiable information, they must be shredded or pulverized.
• Demonstrate positive leadership characteristics, inspiring team members to meet and exceed standards.
• Ensure compliance with SLS policies and procedures.

OTHER DUTIES

• Assimilate into SLS’s culture through understanding, supporting and participating in all SLS elements. Demonstrate working knowledge of the service standards.
• Regular attendance in conformance with the standards, which may be established by SLS from time to time, is essential to the successful performance of this position.
• Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the property.

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation.

• Bachelor’s Degree preferred
• Minimum five (5) years of sales leadership experience in similar sized operation required, preferably in an upscale or lifestyle brand hotel
• Must have comprehensive knowledge of food and beverage, catering sales, conference service and marketing management experience, guest relations and etiquette
• Basic understanding of legal contract language
• Proven team leader with a high level of energy and motivation with a proven track record of living the company's values
• An intermediate to proficient understanding of Computer systems such as: Opera, Microsoft Word, Excel & Outlook is preferred
• Enter and locate work related information using computers and/or point of sale systems
• Ability to spend extended lengths of time viewing a computer screen
• Possess a gracious, friendly, and fun demeanor
• Ability to multitask, work in a fast-paced environment and have a high level attention to detail
• Maintain positive and productive working relationships with other employees and departments
• Ability to work independently and to partner with others to promote an environment of teamwork
• Must be able to stand or walk a minimum eight-hour shift.
• Must be able observant and quick to respond to various situations while also multitasking and handling stressful situations.
• Must be able to twist, tow (push or pull), reach, bend climb and carry objects as necessary.
• Must have excellent communication skills and be able to read, write, speak and understand Spanish and English.
• Must be able to work inside and outside at all times of the year as needed, based upon business volumes.
• Knowledge of federal, state and local laws governing equal employment opportunity and civil rights, occupational safety and health, wage and hour issues, and labor relations

SAFETY REQUIREMENTS

Personal Protective Equipment (PPE) may be required when performing work duties that may have the potential of risk to your health or safety. The restaurant will provide the required PPE. Team members will be trained in the proper use and care of any assigned PPE. It is your responsibility to report defective, damaged or lost PPE, or equipment that does not fit properly, to your Manager.

GROOMING/UNIFORMS

All employees must maintain a neat, clean and well-groomed appearance. Specific uniform guidelines and/or required articles of clothing will be explained to you as a part of the orientation process.

OTHER

Additional language ability preferred.

 NOTICE

• The hospitality business functions seven days a week. In addition, this is a hospitality business and a hospitable service atmosphere must be projected at all times. 
• Upon employment, all employees are required to fully comply with SLS rules and regulations for the safe and efficient operation of the facilities. Employees who violate restaurant rules and regulations will be subject to disciplinary action, up to and including termination of employment. 
• This document reflects the job content at the time of writing and will be subject to periodic change in the light of changing operational and environmental requirements. Such changes will be discussed with the jobholder and the job description amended accordingly.