Company Description
At Pullman Singapore Hill Street – our world is your playground; where playfulness meets peak performance, creativity meets innovation, business meets success.
The 350-room hotel will feature a rooftop bar and executive lounge with sweeping views over Fort Canning, the Singapore River, and St Andrew’s Cathedral, along with a vibrant lobby, health and fitness centre and pool.
At Pullman Singapore Hill Street, we don't do ordinary. We challenge the status quo, redefine hospitality with seamless, fun, cool and smart interactions. #BELIMITLESS
Pullman is the high-end international brand of the Accor group, mainly targeted at cosmopolitan travelers who have wide connections and enjoy combining work and pleasure.
Accor is a world leading augmented hospitality group, with over 40 brands and more than 5,300 hotels all over the world. Come join us to make the world more welcoming, caring and inspiring. #WeAreHeartists
Job Description
We are seeking a dynamic and strategic Associate Director of Marketing & Communications to lead integrated marketing, digital, and public relations efforts to drive brand visibility, revenue growth, and guest engagement.
This role plays a critical part in shaping the hotel’s market positioning, strengthening brand presence, and delivering impactful campaigns across Rooms, F&B, and Events.
What You Will Do
Drive Strategy & Revenue
- Lead and execute integrated B2C and B2B marketing strategies aligned with commercial objectives
- Drive brand awareness, direct bookings, occupancy, and revenue growth
- Partner with Sales, Revenue, and F&B teams to support business priorities
Own Digital & Performance Marketing
- Oversee digital ecosystem (website, social, third-party platforms) to maximise traffic and conversion
- Lead SEM and SEO strategies with clear ROI tracking
- Analyse performance data and optimise campaigns for effectiveness
Lead PR & Brand Positioning
- Develop and execute PR strategies to position the hotel as a market leader
- Build strong media and influencer relationships across key markets
- Manage press releases, media features, and familiarisation trips
- Act as hotel spokesperson when required
Create Impactful Campaigns & Content
- Oversee development of compelling, on-brand content across all channels
- Lead production of marketing collaterals, campaigns, and storytelling initiatives
- Ensure brand consistency across all touchpoints
Build Partnerships & Visibility
- Identify and execute strategic partnerships, collaborations, and media trades
- Drive promotions and campaigns to enhance customer acquisition and loyalty
- Lead award submissions to strengthen brand recognition
Lead Team & Manage Performance
- Lead, mentor, and develop the Marketing & Communications team
- Manage external agencies (PR, digital, creative) for quality and performance
- Own and optimise marketing budget with strong ROI accountability
Qualifications
- Bachelor’s Degree in Marketing, Communications, or related field
- 5–7 years’ experience in Marketing Communications / PR, with leadership exposure
- Proven ability to drive revenue, brand growth, and campaign performance
- Strong digital marketing knowledge (SEO, SEM, social, analytics)
- Excellent communication, stakeholder management, and leadership skills
- Creative, data-driven, and commercially minded
Additional Information
- 5-day Work Week.
- Duty Meals are provided.
- Heartist F&B Discount and/or Preferential Room Rates at worldwide Accor Hotels.
- Flexible Benefit – Dental/Optical/Vacation Expenses.
- Comprehensive Medical & Insurance Coverage.
- Local/Overseas Career Development & Growth Opportunities.
