Company Description
Join us at Accor, where life pulses with passion!
As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.
By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart.
You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!
You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.
Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.
Hospitality is a work of heart,
Join us and become a Heartist®.
Job Description
Key Responsibilities:
- Develop and implement the marketing and communications strategy, including demand generation campaigns, advertising, branding, communications, and public relations.
- Ensure alignment with regional and cluster business goals and objectives.
- Work closely with departments such as sales, food & beverage, meetings & events and wellness to ensure marketing and communication efforts align with overall business goals.
- Collaborate with global, regional, and peer marketing and communications teams to achieve common goals and drive the marketing function globally.
- Leverage the full marketing mix, including digital, ecommerce and communication tools, to drive demand across the marketing funnel.
- Meet marketing contribution targets and maximize return on investment.
- Build and maintain the hotel's brand and reputation.
- Manage the marketing and communications budget, ensuring cost-efficient efforts and tracking to planned ROI targets.
- Measure and analyze the campaign success, evaluate, and optimize performance using relevant metrics.
- Stay up to date with the latest marketing trends and technologies.
- Incorporate new trends and technologies into marketing strategy planning and execution.
- Provide support for local internal communications in partnership with cross-functional teams.
- Plan, coordinate, and execute events to promote the hotel.
- Work with external partners and vendors to ensure successful event outcomes.
- Develop compelling content for various marketing channels, including social media, website, email campaigns, and press releases.
- Ensure content aligns with the brand voice and engages the target audience.
- Manage communication during crises to protect the brand reputation.
- Build and maintain relationships with key stakeholders, including media, influencers, and industry partners.
Qualifications
Qualification:
- Degree in marketing, communications, business management or equivalent experience
- 5 years of experience in marketing and communications, preferably in the hospitality industry or related field.
- Comprehensive knowledge of marketing, communications, public relations, digital marketing, content marketing and brand management.
- Proven track record in developing and executing successful marketing campaigns.
- Familiar and experienced in executing digital marketing campaigns on global / local channels.
- Excellent communication, collaboration, and leadership skills.
- Up-to-date with the latest marketing trends and technologies.
Additional Information
Competencies
- Strong leadership, interpersonal and training skills
- Good communication and customer contact skills
- Service oriented with an eye for details
- Ability to work well in stressful & high-pressure situations
- A team player & builder
- A motivator & self-starter
- Well-presented and professionally groomed at all times
