VP Brand Creative B2C & B2B - Premium Brands (F/M/X)

🌍 Join Accor – a professional journey at the heart of a committed, international and transforming group

Accor, a global leader in hospitality, present in more than 110 countries with 5,500 hotels, welcomes you to its offices located in Issy-les-Moulineaux.

This is where the Group’s global expertise comes together: strategy, finance, human resources, legal, technology, marketing, sustainability, communication, audit, procurement, etc.

Joining Accor means actively contributing to defining, structuring, and supporting the transformation of an international group, in direct connection with operational teams around the world.

1. Brand Creative Vision & Identity Leadership

• Define and maintain a distinctive creative vision for each brand, ensuring a seamless expression across the entire guest journey—from inspiration to post-stay engagement.
• Lead the development of each brand’s full identity ecosystem—including visual identity, tone of voice, brand personality, motion design, and all brand collaterals—ensuring coherence, distinctiveness, and scalability across touchpoints. (including Website)
• Establish and uphold art direction and creative standards, ensuring consistency across all communications and brand expressions to reinforce brand equity.
• Lead the continuous evolution and governance of brand websites, ensuring alignment with the brand platform, tone of voice, and overall look & feel, while positioning all digital content as a cohesive and consistent expression of the brand.

2. Integrated Campaigns & Guest-Centric Storytelling

• Lead the development of full-funnel brand campaigns, grounded in guest insights, cultural trends, travel behaviors, and competitive hospitality landscapes. (multi touchpoints)
• Craft compelling Full Funnel briefs and storytelling platforms that inspire travel, elevate brand perception, and drive both awareness and conversion (including all channels and OTA environments).
• Curate and direct a best-in-class ecosystem of agencies, creators, and storytellers to deliver impactful campaigns across all guest-facing channels.
• Developp the content CRM Campaign (design system, tone, messaging framework, Look & Feel)

3. Content Ecosystem alignement

• Oversee the development of a cohesive content ecosystem ( 360° assets), ensuring alignment across brand storytelling, digital platforms, social media, partnerships, and loyalty programs.
• Drive the creation of scalable and adaptable brand assets (campaigns, templates, motion, editorial content) to support global and local market needs.
• Ensure consistency and quality of messaging and creative assets across all paid, owned, and earned channels, strengthening brand visibility and engagement.

4. Creative Governance, Innovation & Performance

• Lead global creative governance, ensuring alignment across regions, brand teams, and partners while enabling local relevance and cultural nuance.
• Champion innovation by integrating emerging technologies, data, and new content formats to enhance premium hospitality storytelling.
• Define and track performance metrics, adopting a test-and-learn approach to continuously improve brand impact, guest engagement, and commercial outcomes.

5. Web, app and direct digital brand experience

• Partner with Digital, E-commerce, UX, and Content teams to shape the brand experience across web and app touchpoints
• Ensure the brand is expressed consistently and powerfully in direct digital environments, from inspiration to conversion
• Influence content architecture, landing pages, merchandising, campaign integration, and storytelling across brand-owned platforms
• Contribute to improving the user journey, conversion quality, and content effectiveness in partnership with enterprise teams
• Champion a guest-centric view of digital journeys, balancing brand expression, simplicity, and commercial performance

6. Leadership, Stakeholder Management & Budget Ownership

• Lead, inspire, and develop cross-functional and creative teams, fostering a culture of excellence, collaboration, and innovation across global and regional structures.
• Manage key internal and external stakeholders—including brand teams, agencies, and strategic partners—ensuring alignment, clarity, and high-quality execution.
• Oversee budgets and resource allocation, optimizing investments across campaigns, content, and creative development to maximize brand impact and return on investment.

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• Minimum of 10-15 years of progressive marketing experience, with at least 5 years in a senior
• leadership role in a global firm in the hospitality industry
• Proven track record of developing and executing successful global marketing strategies in a Premium brand environment.
• Strong creative abilities
• Exceptional leadership, communication, and interpersonal skills
• Ability to think strategically and execute tactically.
• Experience managing large budgets and delivering results within budgetary constraints.
• Thinking in Full Funnel & one agency approach
• Previous experience in Premium brands required
• Global experience required
• Ideally international candidate
• Global Agency Management

💡 Why join us?

And what are our commitments?

To the world

• Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
• We adopt a continuous improvement approach to reduce the environmental impact of digital across all our projects.

To your career

• We enable all our employees to maintain a healthy work-life balance and give them the means to shape their working environment in their own image.
• Dedicated Talent Management, continuous improvement, and training and development paths are defined both individually and collectively so that we can grow together, every day.

Concretely, at Accor:

• Remote work possible several days per week from France and flexible working options: work from home, our offices, or even our hotels and coworking spaces thanks to Worklib.

And also,

• ALL - Heartist® program: preferential rates and flash offers for unforgettable stays and experiences across all our Accor locations and with our partners worldwide.
• Heartist® for Good volunteering program: 1 day offered during your working time to get involved with a non-profit organization.
• A Social and Economic Committee (CSE) that supports you in financing your cultural and sports activities.
• Sustainable Mobility Package for using an eco-friendly means of transportation or a “company bike” program in partnership with Zenride.
• Coverage of urban public transport subscriptions between home and workplace, in accordance with the French Finance Law scale.
• Meal vouchers with a face value of €11.
• A mandatory health insurance plan funded at 50% by Accor, at no additional cost in case of enrollment of your dependents.
• Not to mention attractive working conditions with collaborative workspaces, restaurants, game areas, as well as well-being and sports spaces on site or through Gymlib.

Your talent and motivation are our only selection criteria.

We value the richness of diverse nationalities, personalities, and professional backgrounds.
We know how to adapt to the specific needs of our employees, particularly those with disabilities.
We encourage all applications, without distinction of gender, so dare to apply!

For us, recruitment is above all a story of encounters.

Does this role appeal to you? Apply, and we will offer you:

• An initial discussion with our recruitment team to present the key elements of the role or guide you toward a position that may better suit you,
• One or more interviews with managers and team members,
• For certain roles, you may also be asked to complete a test or case study, as well as a questionnaire about your personality and motivations.
• A final interview with our Human Resources team to discuss our Group culture, working environment, training program, and career prospects, as well as the different Group benefits.
• Personalized feedback.