Social Media & Influence Manager (F/M/X)

🌍 Join Accor – a professional journey at the heart of a committed, international and transforming group

Accor, a global leader in hospitality, present in more than 110 countries with 5,500 hotels, welcomes you to its offices located in Issy-les-Moulineaux.

This is where the Group’s global expertise comes together: strategy, finance, human resources, legal, technology, marketing, sustainability, communication, audit, procurement, etc.

Joining Accor means actively contributing to defining, structuring, and supporting the transformation of an international group, in direct connection with operational teams around the world.

• Enhance the Group's visibility on social media platforms, aligned with key topics in external communication (Employer Branding, Diversity, Equity & Inclusion, Corporate Social Responsibility, Brands, etc.).​

• Manage the editorial strategy for social media, balancing between trending and evergreen topics, using an organic and paid strategy.​

• Protect the Group's online reputation through active moderation and daily monitoring to proactively address potential crisis.​

• Crisis management with regular reports and recommendations.​

• Coordinate the Group's approach to Leader Advocacy in collaboration with internal stakeholders.​

• Advise internal clients and recommend best practices to boost the visibility of each news.​

• Manage communication and content production agencies (editorial calendar management, moderation, briefing for new formats, organizing photo/video shoots).​

• Supervise influence projects and campaigns. ​

• Ensure that our key tools are used internally (Sprinklr, Traackr) ​

• Identify new trends and emerging practices to innovate and refresh our approach on social media.​

• Continuously monitor performance across all social media channels (annual, quarterly, monthly reports) to consistently enhance the content strategy, drawing insights from data​

• Provide occasional support to regional/local Community Managers, community engagement (moderation guidelines, ethical and responsible influence guidelines) 

• Bachelor's degree plus five years of higher education.​

• Graduation from a business school, university, or IAE with a specialization in communication / social media.​

• Minimum 2 years experience on a social media role.​

• Adaptability, responsiveness, proactivity, and agility.​

• Strategic analysis skills on social networks.​

• Quick mastery and technical knowledge of digital tools.​

• Strong interpersonal and teamwork skills, with good coordination and project management abilities.​

• Fluent in both English and French.​

💡 Why join us?

And what are our commitments?

To the world

• Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
• We adopt a continuous improvement approach to reduce the environmental impact of digital across all our projects.

To your career

• We enable all our employees to maintain a healthy work-life balance and give them the means to shape their working environment in their own image.
• Dedicated Talent Management, continuous improvement, and training and development paths are defined both individually and collectively so that we can grow together, every day.

Concretely, at Accor:

• Remote work possible several days per week from France and flexible working options: work from home, our offices, or even our hotels and coworking spaces thanks to Worklib.

And also,

• ALL - Heartist® program: preferential rates and flash offers for unforgettable stays and experiences across all our Accor locations and with our partners worldwide.
• Heartist® for Good volunteering program: 1 day offered during your working time to get involved with a non-profit organization.
• A Social and Economic Committee (CSE) that supports you in financing your cultural and sports activities.
• Sustainable Mobility Package for using an eco-friendly means of transportation or a “company bike” program in partnership with Zenride.
• Coverage of urban public transport subscriptions between home and workplace, in accordance with the French Finance Law scale.
• Meal vouchers with a face value of €11.
• A mandatory health insurance plan funded at 50% by Accor, at no additional cost in case of enrollment of your dependents.
• Not to mention attractive working conditions with collaborative workspaces, restaurants, game areas, as well as well-being and sports spaces on site or through Gymlib.

Your talent and motivation are our only selection criteria.

We value the richness of diverse nationalities, personalities, and professional backgrounds.
We know how to adapt to the specific needs of our employees, particularly those with disabilities.
We encourage all applications, without distinction of gender, so dare to apply!

For us, recruitment is above all a story of encounters.

Does this role appeal to you? Apply, and we will offer you:

• An initial discussion with our recruitment team to present the key elements of the role or guide you toward a position that may better suit you,
• One or more interviews with managers and team members,
• For certain roles, you may also be asked to complete a test or case study, as well as a questionnaire about your personality and motivations.
• A final interview with our Human Resources team to discuss our Group culture, working environment, training program, and career prospects, as well as the different Group benefits.
• Personalized feedback.