- Full-Time
- Permanent
- MERCURE
- Sales & Marketing
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Mercure Bedford Centre Hotel, Bedford, United Kingdom
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REF38305J
Meetings, Groups & Events Sales Manager
Region
Europe and North Africa
Join us at Accor, where life pulses with passion!
As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.
By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart.
You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!
You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.
Everything you will do with us, regardless of your profession, will offer a deep sense of meaniing, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.
Hospitality is a work of heart,
Join us and become a Heartist®.
The Groups, Conference and Events Sales Manager (GC&E Manager) is responsible for driving Groups & MICE sales and the delivery of a client focused service that results in the achievement of business revenue objectives.
This will be achieved through the provision of a well-organized and responsive booking service alongside proactive sales initiatives, the delivery of the product offer, the development of customer relationships and offering a personalized and tailored event management service.
The GC&E Manager will also manage the daily operation of Event Planning to achieve or exceed budget expectations. Monitors wages and expenses and makes ongoing adjustments as needed to achieve goals. Ensures accuracy of Forecast and Pace reports and works to provide excellent critiques for financial expenditure and departmental performance on a monthly basis
The GC&E Manager will assist the GM & SM to energise and drive the team with closing days, demand generation weeks and other sales initiatives. There will be a focus on driving standards across the team which includes but not limited to; BEOs quality, maintaining & evolving E-proposals/proposals, data tracking (promotions & cross sells) and financials - post masters (PM’s), deposits payments & schedules and monthly hotel credit meetings. They will provide excellent customer service during every element of the event or group enquiry process; taking the initial enquiry, negotiating rates, contracting and pre –event, during event and post event planning.
They will need to be dynamic and have good attention to detail coupled with strong selling, negotiation & organisational skills. Good communication skills are required to coordinate with relevant hotel departments as well as the customer to ensure a seamless and consistent high level of service throughout the sales & event cycle. They will recognise opportunities to maximize revenue through upselling, conversion, and drive repeat business.
Day to Day Responsibilities:
- Oversees the Event Planning function and related staff to ensure the planning and delivery of successful hotel events
- Develop a flexible sales strategy to reflect the achievement of hotel budget commitment and which responds to local market conditions
- Ensures products and or services provided by Event Planning meet or exceed guest expectations and builds customer loyalty through product and or service excellence
- Take a proactive sales approach and in line with strategy, adapt sales solutions to meet client needs and expectations
- Ensure online meeting partner websites are regularly updated and managed including photos, descriptions, and promotions
- Competitor analysis to be completed and recorded on a regular basis including: Promotions, pricing, availability, test calls and conference boards
- Ensure efficient management of enquiries, turn down and lost business to create future pipeline and repeat business
- Manages the daily operation of Event Planning to achieve or exceed budget expectations. Monitors wages and expenses and makes ongoing adjustments as needed to achieve goals. Ensures accuracy of Forecast and Pace reports and works to provide excellent critiques for financial expenditure and departmental performance on a monthly basis
- Manages the daily operation of Event Planning to achieve or exceed budget expectations. Monitors wages and expenses and makes ongoing adjustments as needed to achieve goals. Ensures accuracy of Forecast and Pace reports and works to provide excellent critiques for financial expenditure and departmental performance on a monthly basis
- Carry out local research of potential new local business. Maintain records and ensure appropriate follow up with your GM, RSM, and the Accor MICE sales team
- To develop relationships with local clients, direct bookers and agency bookers to ensure a strong base of new and regular repeat business and to ensure confidence in the hotel and booking process
- Accurately identify customer needs, draw up well presented and customised proposals in line with brand policies and standards of presentation
- Promote, manage, and host a regular program of client FAM trips and show rounds
- To be a key contact for the head office MICE sales team – ensuring enquiries and RFP’s received are replied to in a timely manner
- Ensure all deadlines are met for all annual MICE RFP requests. Involve GM / SM in all potential high volume requests to provide the best possible rates in the market place
- Pro-actively manage BOB against Budgeted target and identify need periods and undertake comprehensive program of sales activity to secure new and ad hoc business minimizing the impact of low activity periods
- To set monitor and review personnel objectives of your team
- Supervise the billing – Payment guarantees, Credit Policy and Deposits
- At least 2 years of experience in a hospitality sales role
- Accor experience preferred but not mandatory
You will have the opportunity to be part of a high energy, fun team that delivers excellent customer service each day to all our guests.
Our hotel offers 121 rooms, and a River View Restaurant.
Understanding things from our guest’s perspective is key, so while you are settling into your new role we will arrange a one-night stay for you to experience this first hand.
Discover a world where life pulses with passion
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
LET
YOUR PASSION SHINE
We foster
our creativity, our excellence and progressiveness. We interconnect with
each other and our environment, to create a new kind of quiet luxury. With us, you can take pride in
being part of a wider global team leading the way in local sustainability
initiatives. Working together with our communities, we will empower you to
make your own meaningful impact.
Let your passion shine
We take pride in promoting heartfelt hospitality with a French Zest, valuing passion, excellence and emotional intelligence. We pioneer a committed and sustainable approach to luxury, encouraging openness and inclusivity. We value new encounters with colleagues and guests from all horizons with a goal of creating a distinctive culture together.
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