Marketing Manager

Fairmont Mumbai 

Fairmont Hotels & Resorts is where the intimate equally coexists with the infinite – an unrivaled portfolio of more than 90 extraordinary hotels where grand moments of life, heartfelt pleasures and personal milestones are celebrated and remembered long after any visit. Since 1907, Fairmont has created magnificent, meaningful and unforgettable hotels, rich with character and deeply connected to the history, culture and community of its destinations – places such as The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs in Canada, Fairmont Peace Hotel in Shanghai, and Fairmont The Palm in Dubai. Famous for its engaging service, awe-inspiring public spaces, locally inspired cuisine, and iconic bars and lounges, Fairmont also takes great pride in its pioneering approach to hospitality and leadership in sustainability and responsible tourism practices. Fairmont is part of Accor, a world leading hospitality group counting over 5,400 properties throughout more than 110 countries, and a participating brand in ALL - Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.

Key Responsibilities:

1. Pre-Opening Marketing Strategy:

   • Develop and implement a detailed pre-opening marketing plan to build brand awareness and drive interest in Fairmont Mumbai.
   • Coordinate with corporate marketing teams to ensure alignment with global Fairmont branding and promotional guidelines.

2. Market Research and Analysis:

   • Conduct thorough market research to understand target demographics, competitors, and market trends in Mumbai’s luxury hospitality sector.
   • Utilize insights to tailor marketing strategies and campaigns effectively.

3. Digital and Social Media Marketing:

   • Create and manage engaging content for the hotel’s website, social media channels, and email marketing campaigns.
   • Oversee the development and execution of SEO, SEM, and social media advertising strategies.

4. Public Relations and Media Outreach:

   • Build and maintain relationships with local, national, and international media to generate buzz and positive coverage for the hotel.
   • Organize and manage press events, media visits, and promotional activities.

5. Partnerships and Promotions:

   • Identify and establish strategic partnerships with local businesses, influencers, and travel agencies to enhance visibility and drive bookings.
   • Develop and manage promotional offers and packages to attract and engage potential guests.

6. Event Planning and Execution:

   • Plan and execute pre-opening events, such as launch parties, VIP previews, and community engagements, to create excitement and generate media interest.
   • Coordinate with vendors, suppliers, and internal teams to ensure successful event delivery.

7. Brand Management:

   • Ensure consistent brand messaging and visual identity across all marketing materials and channels.
   • Monitor and manage brand reputation, addressing any potential issues or negative feedback.

8. Performance Tracking and Reporting:

   • Track and analyze the performance of marketing campaigns and activities using relevant metrics and KPIs.
   • Provide regular reports and recommendations to senior management on marketing effectiveness and ROI.

Qualifications

Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field. Master’s degree is a plus.

• Minimum of 5 years of experience in marketing, with at least 2 years in a managerial role within the hospitality industry, preferably luxury hotels.
• Proven track record of successful pre-opening marketing campaigns and brand launches.
• Strong understanding of digital marketing strategies, including SEO, SEM, social media, and email marketing.
• Exceptional communication, interpersonal, and organizational skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, social media platforms).
• Fluency in English; knowledge of additional languages is a plus.