Marketing Communications Executive

Raffles Hotel Singapore is one of the few remaining great 19th century hotels in the world, perfectly preserved both inside and out, giving it an intoxicating blend of luxury, history and classic colonial design. Its distinctive architecture, legendary heritage and iconic service continue to enthrall visitors where suites, social spaces, award-winning restaurants and bars are presented for discerning travellers. No visit to Singapore is complete without a stay here, where the grand historic hotel exudes old-world grandeur infused with the unique charm of the city state.

The Marketing Communications Executive supports the development of all hotel collaterals, including supporting hotel-related (Raffles Spa and Raffles Arcade)  public relation programmes and advertising artwork. It also serves to provide coordination support for hotel events as well as facilitate administration matters for the Marketing Communications department.

Observes and adheres to the Values of Accor, i.e. Guest Passion, Respect, Innovation, Trust, Sustainable Performance and Spirit of Conquest.

Primary Responsibilities

Supports Public Relation Campaigns 

• Supports Assistant Director of Marketing Communications in maintaining good relations with global, regional and local media.
• Supports publicity outreach programme to support retail arcade, spa and selected Food and Beverage promotions as well as festive offers where required.  
• Supports publicity plan for retail arcade, spa and selected Food and Beverage activations, including seasonal promotions, key launches and media engagement activities.
• Supports media hostings opportunities to drive continued awareness.

Supports Advertising Campaigns

• Supports media plan accordance with the hotel’s goals and objectives.
• Supports the development of creative artworks and text copy for assigned segments , ensuring adherence to brand guidelines.

Supports Collateral Development

• Works closely with Marketing Communications colleagues to develop collaterals to support hotel goals. 
• Supports and coordinates photoshoots for hotel.

Supports Social Media Content Creation And Digital Communications

• Works closely with department colleagues to create the monthly social media calendars for overall hotel and Raffles Spa.
• Supports the creation of digital communications via electronic mailers to the hotel database and client contacts
• Supports the Sales team in creation of collateral to support sales activities and Luxury Consortia updates
• Online reputation management

Supports Event Management Coordination And Execution

• Liaises with internal stakeholders and external vendors to co-ordinate and support Hotel including events and promotions

Provision Of Administrative Support

• Co-ordinates PR reporting for all media coverage received for hotel
• Processes quotations and invoices for the department.
• Facilitates hotel sponsorships and gift voucher requisition. 
• Provides general administrative support for the team.
• Performs any other duties and responsibilities that may be assigned. 

Candidate Profile

Knowledge and Experience

• Minimum Diploma holder or above / equivalent.
• Minimum of 1 year of relevant experience in Marketing Communications / Public Relations.  Experience in hospitality industry an advantage.  
• Strong working knowledge of Microsoft Outlook and Microsoft Office.
• Basic working knowledge of Adobe software. Proficiency in Adobe Photoshop an advantage. Proficiency in simple video editing an advantage.
• Oral fluency in English and Mandarin with written excellence in English. Ability to speak other language and/or basic understanding of other languages an advantage

Competencies

• Good interpersonal skills with ability to communicate with all levels of employees.
• Service oriented with an eye for details.
• Ability to work effectively and contribute in a team.
• Good presentation and influencing skills.
• Multicultural awareness and able to work with people from diverse cultures.
• Flexible and able to embrace and respond to change effectively.
• Ability to work independently and has good initiative under dynamic environment.
• Self-motivated and energetic.
• High integrity and able to keep confidentiality.
• Sense of urgency.
• Ability to set priorities for assigned projects

Benefits of Joining Raffles Hotel Singapore

• 5-day Work Week.
• Duty Meals are provided.
• Colleagues’ Discount and/or Preferential Room Rates at worldwide Accor Hotels.
• Flexible Benefit – Dental/Optical/Vacation Expenses/Children’s Education.
• Medical and Wellness Benefit.
• Comprehensive Insurance Coverage.
• Local/Overseas Career Development & Growth Opportunities.
• Holistic Learning and Development Opportunities.