- Full-Time
- Internship
- Sales & Marketing
- ACCOR
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Issy-les-Moulineaux, France
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REF4256J
Internship - CONSUMER & MARKET INSIGHTS ACCOR PM&E
Region
Accor HQ
Au sein du département Brand Strategy du groupe Accor PM&E (Premium, Midscale & Economy), vous rejoindrez l’équipe Consumer & Market Insights (CMI). Vous travaillerez en collaboration avec les managers sur des études consommateurs qui permettront d’orienter la stratégie du groupe (scope : toutes marques, tous pays, tous départements).
Durée : 6 mois
Période : De juillet à décembre 2025.
- Conduite d’études quantitatives (analyses statistiques, segmentation…) et qualitatives en réponse à des problématiques business variées (nouveaux services/produits, business développement, innovation…)
- Gestion de projets d’études (élaboration du brief, mise en place de l’approche pour chaque projet, suivi du projet, analyse des résultats et recommandations)
- Planning stratégique (recherche de tendances, market sizing, benchmarking, recommandations)
- Vous serez en charge aux côtés des managers d’un portefeuille de projets comme :
- Travail sur les marques hôtelières du groupe Accor (réflexion et recherche autour du Brand Equity, de l’architecture et du positionnement des marques, par exemple ibis, Novotel, Mercure, Pullman)
- Des projets d’études pour améliorer l’expérience client
- Animation et gestion des projets de la communauté clients avec un prestataire externe
- Identification des nouveaux trends et concurrents dans différents domaines (ex : wellness, co-working, conciergerie, etc.)
- Capacités analytiques et grande rigueur
- Autonomie
- Adaptabilité et réactivité
- Créativité
- Aisance relationnelle (vous serez amené(e) à travailler en équipe, mais aussi pour des clients internes et externes et pour des membres du management du groupe)
- Formation bac +4/5 type Ecole de Commerce
- Premier stage obligatoire
- Expérience en gestion de projet fortement appréciée
- Connaissance et/ou intérêt pour l’hôtellerie et ses consommateurs
- Bonne maîtrise de l’anglais
- Maîtrise du pack Office et notamment création de présentations PowerPoint et analyses sur Excel (TCD)
- L’utilisation de logiciels statistiques serait un plus
Discover a world where life pulses with passion
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
LET
YOUR PASSION SHINE
We foster
our creativity, our excellence and progressiveness. We interconnect with
each other and our environment, to create a new kind of quiet luxury. With us, you can take pride in
being part of a wider global team leading the way in local sustainability
initiatives. Working together with our communities, we will empower you to
make your own meaningful impact.
Let your passion shine
We take pride in promoting heartfelt hospitality with a French Zest, valuing passion, excellence and emotional intelligence. We pioneer a committed and sustainable approach to luxury, encouraging openness and inclusivity. We value new encounters with colleagues and guests from all horizons with a goal of creating a distinctive culture together.
JOIN US
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