Director of Sales

Nestled in the beautiful Jimbaran Bay, in Jimbaran Hijau development area, Raffles Bali is a haven of refined seclusion, perched on a hill that offers stunning views of the ocean and its secluded beach. With only 32 ocean-view villas, each featuring its own outdoor terrace and private pool, Raffles Bali stands as one of the finest resorts in Bali, showcasing mesmerizing sunsets, lush tropical gardens, and exquisite dining experiences. Guests can indulge in our signature Bali Sling at the iconic Writers Bar, enjoy a romantic dinner in The Secret Cave and Purnama Honeymoon Bale, or
rejuvenate at The Sanctuary, a hillside treatment suite, or at Raffles Spa. Our Raffles Wellbeing Butlers can arrange a variety of bespoke treatments, cultural immersions, and personalized activities, to provide the ultimate experience on the Island of the Gods.

At Raffles Bali, our Director of Sales professionals are ambassadors of the engaging service and authentically local experiences we offer in places of unrivalled presence. As Director of Sales, your leadership and vision will foster an engaged team in budget achievement, support of maximized market share, operating results and guest satisfaction.

Scope of Responsibility:

• Oversee the selection, recruitment, training and development of all Sales teams to ensure results.
• Development of Strategy by Market Segment in collaboration with Digital Marketing, Hotel Openings & Integration Team  (Accor corporate) and Raffles Brand Team.
• Development of Key Account and Target Account lists for all market segments
• Liaise with Global Sales to secure and activate Key Accounts
• Development of Direct Sales Plan to secure and activate Target Accounts
• Propose and sign the Hotel in to  most appropriate Consortia Luxury  contracts
• Represent the hotel at key Trade Shows, Road Shows, and Raffles  Signature Events
• Train the sales team in intensive customer relationship building efforts in the 5 months prior to opening
• Detailed competitive set rate survey to determine all BAR rates for all room categories
• Development of Pricing Strategy and completion of BAR pricing work book
• Work with FRHI Revenue Management to complete Room Branding and Rate Code Building in Central Reservation System
• Development of Integrated Media Marketing Plan for the Hotel including  restaurants and SPA in collaboration with Chef and Wellness Manager, Hotel Openings & Integration Team
• Liaise with Accor Marketing resources for creation of Brand.com web site and Raffles Brand, marketing collaterals, in-room collaterals, Customer Relationship Marketing E-campaigns, and digital marketing initiatives
• Direct the efforts in developing a local data base for ongoing public relations, social media, and tactical hotel campaigns.
• Completion of the Pre-Installation Guide for Opera Sales & Catering system including; source markets, proposal templates, contract templates, group resume templates, BEO template, Daily Delegate packages, Event Menus, Wedding Packages, Facility Rental, Vendor pricing for all offerings (audio / visual, décor, florals, entertainment, etc.)
• Actively participate in the strategic planning and ongoing development of the hotel, including revenue forecasting, ensuring the delivery of our environment commitments, overseeing the health, safety and security of our guests and colleagues
• Attain and/or surpass budgeted Revenue and Rev-par index.
• Lead and support, all relevant sales departments in the achievement of financial and operational targets, via effective organizational structure, policy, guidelines, functional process and colleague training
• Demonstrate to guests and colleagues, a commitment to service excellence through the effective implementation and consistent delivery of Raffles core standards.
  Foster a winning, solution-oriented respectful work environment, motivating and engaging colleagues to continuously deliver the best possible service to our guests
• Prepare and execute the annual Sales & Marketing Plan and Budget to achieve the revenue goals having applied comprehensive and strategic knowledge of STR (other), competitor metrics, and Supply and Trend/Demand
• Play an active role in Revenue Management to drive achievement of optimal revenues/yield, through the development, management and education of positioning, market conditions/demand, distribution and allocation, segmentation, pricing, and creative offerings
• Responsible for the management of all aspects of the Sales Incentive Program including effective communication and education of all eligible participants concerning the specific achievement criteria and governance, colleague performance expectations, measures, and tracking
• Maintain constant focus on identification of high potential sales Team colleagues and foster succession planning opportunities/needs
• Direct the activities of outside agencies and internal colleagues on local and in-house advertising campaigns; supervises the production and distribution of literature and collateral.
• Able to operate independently whit a high degree of autonomy and self-motivation and accurate time management skills.
• Liaise with Public Relations to stimulate additional profile within all markets, which complement the sales effort
• Maintain open communication and foster effective and relevant relationships with Global Sales and Corporate Hotel Sales & Marketing colleagues
• Play a key role in fostering supportive and collaborative Owner relations

• Bachelor’s degree and/or Hotel Management degree with a minimum of 5 years of Hotel Sales & Marketing experience, having had worked in Top Luxury Brands Viila Resort before.
• Pre-opening experience and/or experience in Asia, ideally in Indonesia would be an asset
• Strategic, self-assured, and proactive with a demonstrated ability to prioritize and make effective timely decisions
• Ability to build strategic effective relationships, and influence others at all levels of relevant organizations.
• Must be a creative and effective leader, possessing a high degree of professionalism, sound human resources and administrative skills
• Excellent interpersonal skills with strong presentation and written communication skills
• Ability to understand and interpret financial data
• Computer literacy a must, with a strong knowledge of Word, Excel, Outlook and PowerPoint and a working knowledge of CRS, GDS, PMS and Sales & Catering systems.