Director of Marketing & Communication (Pre-opening) Fairmont Hanoi

The Fairmont Hanoi will open in the Vietnamese capital before year end of 2025, making it the first Fairmont brand in the country. The 241-room luxury hotel will take design inspiration from the art of lacquer with the traditional colours of Vietnam, the Indochinese style from the French colonial period, and draws motifs from Vietnam’s dynasties. Positioned as an urban resort, our guests will be able to enjoy a very special and unique range of offerings such as eight dining and bar venues including a rooftop terrace, as well as two indoor and outdoor swimming pools, an extensive gym and an entire floor of wellness spa and bathhouse. For corporate and social groups, the Fairmont Hanoi will offer three ballrooms, the largest being a 1,100m2 grand ballroom as well as nine meeting rooms, making it an outstanding destination for meetings, conferencing and events. The Fairmont Hanoi is set to become the social epicentre of Hanoi!

Director of Marketing

At Fairmont Hanoi, our Marketing professionals are responsible for setting up, developing and executing marketing strategies that enhance the brand presence of the hotel, attract guests, and promote the various services and offerings. This role involves creating captivating content, managing digital platforms, coordinating promotions, and ensuring effective communication to engage both potential and existing guests. Showcase your creative flair and interpersonal skills as Director of Marketing, where you will establish and grow our market share with exciting promotional campaigns that showcase our exceptional guest offerings with the objective of generating revenue in mind. 

What you will be doing:

• Content Creation: Develop engaging and informative content for various marketing materials, including the hotel's website, social media platforms, email campaigns, brochures, advertisements, and press releases.
• Brand Messaging: Craft and maintain a consistent brand voice and messaging across all communication channels, reflecting the hotel's unique identity and values.
• Digital Marketing: Manage the hotel's online presence by overseeing social media accounts, website content, and online advertising to drive bookings and engagement.
• Promotional Campaigns: Plan and execute marketing campaigns, special offers, and packages to attract guests for events, holidays, and seasonal promotions.
• Event Promotion: Collaborate with the events team to promote weddings, conferences, meetings, and other events hosted by the hotel, both internally and externally.
• Partnerships and Collaborations: Identify and establish partnerships with local businesses, travel agencies, and influencers to expand the hotel's reach and attract new customers.
• Visual Content: Work with designers to create visually appealing graphics, photographs, and videos that showcase the hotel's amenities, rooms, and experiences.
• Public Relations: Manage relationships with media outlets, influencers, content creators and journalists to secure media coverage and press releases that highlight the hotel's achievements and offerings.
• Market Research: Stay up-to-date with industry trends, market demands, and guest preferences to adapt marketing strategies effectively.
• Analytics and Reporting: Monitor the performance of marketing campaigns using analytics tools and provide regular reports to evaluate the success of different initiatives.
• Collaboration: Coordinate with various departments within the hotel to ensure consistent messaging and alignment of marketing efforts.

• Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field.
• Prior experience in marketing, preferably within the luxury hotel or hospitality industry.
• Excellent written and verbal communication skills.
• Proficiency in using digital marketing tools, social media platforms, and content management systems.
• Creative thinking and ability to tell compelling stories about the hotel's offerings.
• Strong organizational skills and attention to detail.
• Understanding of guest behavior and preferences in the hospitality sector.
• Knowledge of SEO, SEM, and online advertising.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Good presentation and influencing skills 
• Flexible and able to embrace and respond to change effectively 
• Ability to work independently and has good initiative under dynamic environment
• Self-motivated and energetic
• Highly responsible & reliable
• Pre-opening experience desirable

Our commitment to Diversity & Inclusion

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

"Why work for Accor?"

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"