Digital Marketing Executive

Founded in Singapore in 1887, Raffles Hotels, Resorts & Residences are places of endless possibility where ideas are born, history is made and stories and legends are created. We champion fine art and design, and foster culture in all its forms – within our storied walls and the communities beyond. Our renowned legacy of gracious service knows no bounds. We are the authentic heart of a destination.

At Fairmont, our passion is to connect our guests to the very best of our destinations. From the beaches of Hawaii to the deserts of the United Arab Emirates to the heart of London, our hotels offer guests extraordinary places, created by combining unique architecture, expressive decor and artistry, and magnificent features. Add engaging service, and the result is an unforgettable guest experience.

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities. 

By joining an Accor brand, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.  

Do what you love; care for the world; dare to challenge the status quo! #BELIMITLESS 

Job Summary:

We are seeking a creative and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for developing, implementing, and optimizing digital marketing campaigns across various channels to enhance brand awareness, generate leads, and drive online engagement.

Key Responsibilities:

1. Digital Campaign Management

• Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
• Monitor campaign performance and optimize strategies to maximize ROI.
• Develop and manage paid advertising campaigns on Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.

2. Social Media & Content Marketing

• Manage and grow social media channels by creating engaging content and implementing effective strategies.
• Develop and schedule social media posts, ensuring consistency in brand messaging.
• Monitor trends, engagement metrics, and community interactions to improve online presence.

3. SEO & Website Optimization

• Conduct keyword research and optimize website content for better search engine rankings.
• Analyze website traffic and user behavior to improve website performance and user experience.
• Work with web developers to enhance site functionality and page speed.

4. Email & CRM Marketing

• Design and execute email marketing campaigns, including newsletters and promotional offers.
• Segment audiences and personalize content to increase engagement and conversion rates.

5. Analytics & Reporting

• Track, analyze, and report on key digital marketing performance metrics using tools like Google Analytics, Google Ads, and social media insights.
• Provide actionable insights and recommendations to improve marketing strategies.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
• 2+ years of experience in digital marketing or a similar role.
• Proficiency in Google Ads, Facebook Business Manager, and SEO tools like Google Analytics, SEMrush, or Ahrefs.
• Strong knowledge of content marketing, social media platforms, and email marketing.
• Excellent analytical skills and ability to interpret data-driven insights.
• Creativity, attention to detail, and strong communication skills.
• Experience with graphic design tools and video editing is a plus.