Digital Marketing Executive

Pullman Luang Prabang

Hotels combining lifestyle and design, for business and leisure

Situated 10 minutes from downtown Luang Prabang in a charming mountain setting, the newly opened Pullman Luang Prabang sprawls over 16 hectares of landscaped gardens. It is the nearest resort to Kuang Si Waterfalls and Bear Rescue Centre.

Pullman Luang Prabang is the biggest resort in Luang Prabang with 123 spacious rooms. Each room features lofty vaulted ceilings and streamlined design, complimentary wi-fi, and a furnished balcony that looks out onto views of rice paddy fields. Pullman Luang Prabang features a vast lakefront all-day dining restaurant, lobby lounge and cool pool bar that serves a mix of international and local dishes with ingredients sourced from the resort's own organic farm.

• Plan, execute, and optimize digital marketing campaigns across channels including social media, search engines (SEO/SEM), display advertising, and email marketing.

• Manage and maintain the company’s website, ensuring content is up to date and optimized for SEO.

• Develop engaging, creative, and innovative content for social media platforms to increase brand awareness and engagement.

• Monitor and analyze performance of digital marketing campaigns using tools like Google Analytics, providing actionable insights and reports.

• Conduct keyword research, manage pay-per-click (PPC) advertising, and optimize landing pages to improve conversion rates.

• Collaborate with design, content, and sales teams to create cohesive campaigns aligned with business goals.

• Stay up to date with the latest trends, tools, and best practices in digital marketing, social media, and SEO.

• Manage email marketing campaigns, including list segmentation, template design, A/B testing, and performance tracking.

• Support marketing events and initiatives as needed.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Proven experience (1–3 years) in digital marketing or a similar role.

• Strong understanding of digital marketing channels and strategies.

• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Meta Business Suite, email marketing software).

• Experience with content management systems (e.g., WordPress) and basic HTML/CSS is a plus.

• Excellent written and verbal communication skills.

• Strong analytical skills and attention to detail.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Creative mindset with a passion for digital trends.

https://www.pullman-luangprabang.com/