Cluster Sales Manager - Leisure

Banyan Group is one of the world’s leading independent, multi-branded hospitality groups centered on the purpose-driven mission of stewardship and wellbeing while offering exceptional, design-led experiences.
The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences features an ecosystem of 10 global brands, including the award-winning Banyan Tree, Angsana, Cassia, Dhawa and Laguna, and the highly anticipated new brands of Homm, Garrya, Folio, and two new Banyan Tree brand extensions - Escape and Veya.
Established in 2008, with the goal of advancing people development and management excellence, Banyan Tree Management Academy has nurtured over 10,000 associates across 23 countries. The Group is recognised for its commitment to environmental protection and community development through its Banyan Tree Global Foundation. Operating over 70 hotels in 17 countries, it has over 50 new properties in the pipeline.

Banyan Tree Dubai is a lively, island escape where stylish stays, incredible dining, warm hospitality, and recreation create lasting memories. Fronted by 500m of a pristine, private beach with uninterrupted views of the Arabian Gulf and backed by the iconic Ain Dubai. With the ambience of a sleek, relaxed, luxe island getaway, Banyan Tree Dubai boasts 3 chilled outdoor pools, fully-serviced beach, award-winning Banyan Tree Spa, a fitness center and 7 dining options.

Summary

As the Sales Manager for Banyan Tree Dubai and Delano Dubai, you will play a key role in driving revenue growth and brand visibility, with a strong focus on the leisure segment. This role is responsible for attracting high-net-worth individuals, vacationing families, luxury travellers and leisure groups from key international and regional markets. You will identify new business opportunities, build strong commercial relationships and deliver tailored sales strategies to increase bookings, maximise revenue and enhance the guest experience across both properties.

Key Responsibilities

• Revenue Generation
  • Drive leisure revenue by targeting affluent travellers, luxury vacationers, families and leisure groups across key source markets.
  • Identify and leverage opportunities including holiday packages, exclusive offers, seasonal promotions and strategic partnerships to maximise revenue.
• Strategic Sales Planning
  • Develop and execute leisure-focused sales strategies for Banyan Tree Dubai and Delano Dubai, aligned with the luxury positioning and individual identity of each property.
  • Develop tailored sales initiatives, packages and promotions that appeal to different leisure segments while maximising profitability and guest satisfaction.
• Client Relationship Management
  • Build and maintain strong, long-term relationships with travel agencies, tour operators, luxury travel advisors, DMCs and key leisure partners.
  • Develop relationships with high-value leisure clients and VIP guests, supporting repeat business, loyalty and positive brand advocacy.
• Sales Reporting & Analysis
  • Monitor and analyse leisure sales performance, including bookings, revenue contribution, production and market trends.
  • Provide regular sales updates and insights, identifying opportunities and adjusting strategies to support business objectives.
• Market Insights & Competitive Analysis
  • Stay informed on leisure travel trends, emerging source markets, consumer preferences and evolving luxury travel behaviours.
  • Monitor competitor positioning, offerings and sales strategies to identify opportunities and maintain a competitive advantage.
• Cross-functional Collaboration
  • Work closely with Marketing and Brand teams to develop compelling leisure campaigns, content, partnerships and promotional initiatives.
  • Collaborate with Operations to ensure a seamless guest journey from initial enquiry and booking through to the on-property experience.
  • Partner with Revenue Management and other commercial teams to optimise opportunities and maximise overall hotel performance.

Experience:

• Minimum 5 years of experience in sales and business development, preferably within the luxury hotel industry and with a strong focus on the leisure segment.
• Proven track record of driving revenue growth, developing new business and consistently achieving or exceeding sales targets.
• Strong understanding of luxury leisure travel, including relevant source markets, travel trends, customer behaviour and distribution channels.
• Experience working with luxury hotels, resorts, travel agencies, tour operators, DMCs and/or luxury travel advisors is highly desirable.

Skills:

• Strong Sales & Negotiation Skills: Ability to develop compelling proposals, negotiate effectively and convert opportunities into revenue with high-end leisure clients and trade partners.
• Excellent Communication: Strong verbal and written communication skills, with the ability to build rapport and influence clients, partners and internal stakeholders.
• Market Research & Analysis: Ability to analyse market trends, customer behaviour, competitor activity and sales performance to identify opportunities and develop effective sales strategies.
• Relationship Management: Proven ability to establish and maintain strong, long-term relationships with travel agencies, tour operators, DMCs, luxury travel advisors, corporate partners and direct clients.
• Business Development: Proactive approach to identifying new accounts, partnerships and revenue opportunities across leisure segments.
• Leadership & Collaboration: Ability to lead sales initiatives and work collaboratively with Marketing, Revenue, Operations and senior management to achieve shared commercial objectives.

Education:

• A Bachelor’s degree in Business Administration, Sales & Marketing, Hospitality Management, or a related field is preferred.
• Relevant certifications in sales, hospitality or commercial management will be considered an advantage.

Technical Proficiency:

• Familiarity with CRM systems and sales platforms for managing accounts, tracking leads, monitoring sales activity and generating reports.
• Proficient in Microsoft Office Suite, particularly Excel, Word and PowerPoint.
• Experience working with hotel sales systems and commercial reporting tools is an advantage.

Personal Attributes:

• Self-motivated, commercially driven and results-oriented, with a genuine passion for luxury hospitality and leisure travel.
• Strong commercial awareness with a proactive approach to identifying and converting new business opportunities.
• Excellent interpersonal skills and the ability to build trusted relationships at all levels.
• Able to work independently while collaborating effectively across multiple departments and properties.
• Adaptable, resilient and comfortable working in a fast-paced, target-driven environment.
• Well-connected within the luxury travel, hospitality and leisure industry is highly desirable.

Language Skills:

• Fluency in English is required.
• Additional language skills, particularly French, German, Spanish, Arabic or other relevant international languages, would be an advantage.

Why Join Us? At Banyan Tree Dubai & Delano Dubai, we offer a dynamic work environment where passion for excellence and luxury is at the core of our business. Join our team and become a part of two of the world’s most iconic hotel brands, each with a unique style and commitment to providing unparalleled service and unforgettable experiences for our guests.