Company Description
Mercure Serpong Alam Sutera
Located in the heart of Alam Sutera, Mercure Serpong Alam Sutera is situated between EMC Hospital and Living World Shopping Mall, at the center of the lifestyle, entertainment, and gastronomical hub. Our 171 stylish rooms and modern facilities make our hotel ideal for both business and leisure traveler.
Discover Alam Sutera, well known as the best town for cycling and jogging with a green and healthy environment. Explore the culinary indulgence, entertainment, and shopping experiences, such as Flavor Bliss, Living World, IKEA, and Mall @Alam Sutera.
Job Description
The Digital Marketing Specialist Apprentice is responsible for executing technical digital strategies to strengthen the hotel’s online presence and optimize the performance of its official website. This role focuses on managing paid advertising, improving search visibility, and analysing performance data to increase revenue contribution through the hotel’s direct channels.
Key Responsibilities
Ads Management: Assist in setting up, monitoring, and optimizing paid campaigns through Meta Ads Manager and Google Ads to drive high-quality traffic to the website.
Search & Visibility Optimization: Manage and regularly update the Google Business Profile (Google Business Manager) to ensure accurate local SEO and high visibility.
Analytics & Reporting: Monitor and interpret data from SEO/AEO (Answer Engine Optimization) reports and web analytics to identify trends and provide improvement recommendations.
Website Performance Strategy: Support initiatives to increase traffic and conversions on the hotel’s official website through content optimization and user behaviour analysis.
Digital Distribution Support: Ensure consistency of hotel information across all digital touchpoints and support efficient distribution through the hotel’s online platforms.
Qualifications
- Currently pursuing or recently completed a degree in Marketing, Digital Media, Hospitality, IT, or related field.
- Strong interest in digital marketing and the hospitality industry.
- Familiar with social media platforms and basic analytics tools.
- Basic knowledge of Microsoft Office (Excel, PowerPoint)/
- Good communication skills in English (written and verbal).
Additional Information
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can consider them.
