Digital Engagement Manager

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Define, manage, and support the CRM Director in executing all CRM activities for MEASPAC region

Regional & Hub Responsibility:

 a) Regional / MEA APAC:  

• Support Director, Digital Engagement in defining, executing, and reporting on the CRM strategy & performance for the entire region
• Define, validate regional communications plan, and ensure seamless activation
  throughout the year

b) Hub / focus:

• Own and manage the CRM strategy, plan, and personalization for the 3 hubs: MEA,SEA, PAC
• Contribute to regional communication plan and ensure activation and
  communication accordingly
• Work directly with hub commercial directors and in country experts to ensure hotel
  participation, execution, and performance

Responsible for activating all B2B & B2C CRM activities for:
- Accor Live Limitless
- Power Brands: Movenpick, Pullman, Novotel, Mercure, Ibis, etc.
- Brand & Loyalty Partnerships

Manage CRM levers such as email marketing, app push notifications, SMS/WhatsApp/Messaging, and web content merchandising

Continuous performance measurement and improvement of all digital engagement KPIs

Support and drive the development, ownership and execution of the MEA APAC CRM strategy

• Bachelor's degree in a related field (e.g., marketing, journalism, English)
• Minimum of 4 years of experience in related marketing or customer relationship management role
• Minimum of 2 years in a CRM manager role
• Language Requirement: English + Arabic and/or Turkish proficiency is a must
• Strong copywriting, editing, and proofreading skills
• Proficiency with CRM software and data analysis
• tools such as Salesforce, Movable Ink, Litmus, and data analysis tools
• Knowledge of targeting and multi-channel campaigns best practices
• Understands CX - user journeys on the website
• Excellent communication and teamwork skills

If you meet the qualifications and are excited about the opportunity, we invite you to submit your application for consideration.

We look forward to hearing from you!