Cluster Director of Sales and Marketing

French luxury and local cuisine in the world's most exciting city

Drop down your bags and relax at Sofitel Luxembourg Le Grand Ducal. The hotel overlooks the centrally located Pétrusse Valley and the historic heart of Luxembourg. It is the ideal place to immerse yourself in the delightful charm of this city at the heart of Europe, while enjoying first class hospitality and facilities during your stay. The hotel is conveniently situated in the city centre, close to the railway station and to Luxembourg's business and entertainment highlights.

The only 5 star Hotel on the Kirchberg Plateau, surrounded by the European Institutions and a short walk from the new exhibition centre, the Sofitel Luxembourg Europe is the ideal place to stay for business or leisure. Unwind at one of the nearby cultural attractions, or simply enjoy the many dining options on offer at the hotel.

Overview
The Cluster Director of Sales and Marketing will strategically lead both sales and marketing functions for Sofitel Luxembourg Europe and Sofitel Luxembourg Le Grand Ducal. This role will have a primary focus on revenue growth, guest engagement, and brand visibility, directing all sales strategies and activities to optimize occupancy, revenue, and market share. Collaborating with central sales support teams and local marketing functions, the Cluster Director will be instrumental in driving initiatives that elevate the hotels’ luxury positioning, expand brand reach, and foster an exceptional guest experience.

Key Responsibilities

Global:

• SMDL expenses: Manage the sales & e-commerce, marketing, distribution & loyalty budget, ensuring a cost-effective allocation that maximizes return on investment and aligns with Sofitel guidelines.
• Market Analysis: Monitor hospitality trends, competitor activities, and guest preferences to proactively adapt strategies and capitalize on emerging sales and marketing opportunities.
• Team Development: Lead and mentor the sales & marketing team, providing coaching and support and control to help them meet targets and drive overall hotel revenue & image. Foster a culture of excellence and motivation within the whole team.

Sales Strategy and Revenue Growth

• Sales Leadership & Pro-activity: Develop and implement a dynamic sales strategy that drives revenue for rooms, dining, and events across both hotels. Set and achieve revenue targets, focusing on maximizing market share in the luxury segment.
• Account Management: Build and maintain relationships with key MICE, corporate and leisure accounts, securing new leads to ensure consistent business & reach the sales target.
• Sales Reporting and Analysis: Track sales performance through regular reporting, monitoring KPIs, and analysing trends to refine strategies and capitalize on new opportunities.
• Trade Shows and Events: Represent the hotels at industry events, supporting central sales initiatives and driving customer engagement at trade shows and presentations.

E-commerce:

• Define yearly revenue target on ecommerce for both direct & indirect channels.
• Play an active role in the Strategic Planning, Digital Marketing Plan and budgeting processes, and be able to challenge the strategy.
• Oversee the design, functionality, content & strategy of the hotel websites (All.com / Brand.com / Standalone) & OTAs to push content to push Rooms, F&B outlets and MICE.
• Develop and implement comprehensive digital marketing strategies, including SEO, content and email marketing with focus on Rooms, F&B outlets and MICE.

Marketing Strategy and Brand Visibility

• Integrated Marketing: Develop and execute a cohesive marketing strategy for both properties, enhancing awareness and reputation to attract guests and boost revenue.
• Campaign Management: Plan and oversee all marketing campaigns, ensuring alignment with Sofitel brand standards and effective reach to key market segments.
• Digital and Social Media: Direct the digital marketing strategy and social media presence together with an agency, producing engaging content and campaigns to attract both local & international audiences.
• Public Relations and Media Engagement: Cultivate relationships with media and influencers to generate positive publicity.
• Brand Consistency: Work closely with Accor and La Maison teams to ensure all sales and marketing materials reflect Sofitel’s luxury standards and brand values. Oversee photo and video shoots and ensure booking platforms remain current.

Quality and Guest Engagement

• Guest Experience: Create memorable guest touchpoints, enhancing the luxury experience and strengthening guest loyalty through tailored services and interactions.
• Loyalty: Work together with the front desk team on guests loyalty, insuring ALL members’ satisfaction.

Personal Attributes

• A charismatic and strategic ambassador for luxury hospitality with a passion for the Sofitel brand and commitment to exceptional guest experiences.
• Strong leadership and communication skills, capable of motivating cross-functional teams and achieving results.
• Culturally aware and committed to the Sofitel values of joie de vivre, authenticity, and elegance

Requirements

• Bachelor’s degree in Marketing, Sales, Hospitality, or a related field.
• Minimum of 5 years of experience in a luxury hospitality sales and/or marketing role with proven leadership and strategic acumen.
• Fluency in English and French is required; additional languages are a plus.
• Familiarity with the Luxembourg and European luxury hospitality markets is an asset.

What We Offer

At Accor, we are dedicated to helping you reach your potential by providing an enriching and fulfilling career experience. When you join our team, you gain access to:

• Development Opportunities: We offer continuous career growth and development within a world-leading hospitality group, with over 5,700 hotels globally.
• Competitive Salary: We recognize and reward your talents with a highly competitive compensation package.
• Extensive Training: Through Accor Academy, you have access to a wealth of learning resources and training programs designed to support your growth and development in your role.
• Global Travel Perks: Enjoy discounted accommodation at Accor properties worldwide and exclusive discounts on food and beverages across our network.
• Supportive Culture: We prioritize a collaborative environment that celebrates each team member's contributions.

A Purposeful Career Awaits

Our hotels lead the way in sustainability, diversity, and inclusion, fostering a culture where everyone belongs. We are committed to creating a workplace that gives purpose, empowers individuals to thrive, and encourages each person to unlock their full potential. Join us in shaping a brighter future in hospitality while making a positive impact on the world around us.