Company Description
"Why work for Accor?
Stay at the award-winning ibis Singapore on Bencoolen, a 4-star hotel perfectly located in the heart of Bugis. Ideal for both business and leisure travellers, our 534 refurbished rooms offer modern comfort and convenience. With four MRT stations nearby, Bencoolen, Bugis, Rochor, and Bras Basah. You'll enjoy seamless access to popular destinations like Orchard Road, Chinatown, City Hall, Little India, and Suntec City. Plus, Bugis MRT provides a direct link to Singapore Changi Airport, making your travel even more effortless. Experience a refreshing stay in a prime central location.
Job Description
The Assistant Director of Sales supports the Director of Sales in driving hotel revenue performance by managing key accounts, developing new business, and ensuring the achievement of room, meeting, and rate targets. The role focuses on strengthening corporate and leisure sales, maintaining strong client relationships, and ensuring alignment with hotel commercial strategy and budget objectives.
The role also involves active market engagement, competitor analysis, contract negotiation, and coordination with internal departments to ensure smooth sales operations and high levels of guest and client satisfaction. The incumbent contributes to sales strategy development, reporting, and team support while promoting Accor values and brand standards.
Key Responsibilities:
Support achievement of hotel revenue, occupancy, ADR, and meeting room targets
Manage and develop key accounts, corporate and leisure clients
Conduct sales calls, site inspections, and client visits
Negotiate contracts and pricing with clients
Monitor competitors and market trends
Prepare reports (weekly, monthly, MIS, production reports)
Assist in sales and marketing strategies and promotions
Ensure strong client relationships and after-sales service
Support DOS in team training and business planning
Coordinate with other departments to ensure service delivery
Participate in hotel marketing initiatives and promotional activities
Adhere to Accor standards, policies, and brand values
Qualifications
Requirements:
Minimum 5 years’ experience in hotel sales (similar capacity)
Diploma or equivalent in Hospitality / Business / related field
Strong knowledge of hotel operations and sales systems (Opera preferred)
Proven track record in sales performance and account management
Strong communication and negotiation skills
Strong interpersonal and relationship management skills
Proficient in MS Office and reporting systems
Ability to work independently and as part of a team
Flexible to work weekends (if necessary), travel, or extended hours when required
Strong understanding of hospitality market dynamics
