- Full-Time
- Permanent
- FAIRMONT
- Sales & Marketing
__jobinformationwidget.freetext.LocationText__
New York, United States
__jobinformationwidget.freetext.ExternalReference__
REF3184I
Manager, Social Media
Region
Luxury & Lifestyle
Fairmont is an iconic luxury hotel brand with a global presence and a commitment to creating lasting memories for its guests. As the site of many history-defining moments, Fairmont is dedicated to providing exceptional service, embracing innovation, and fostering a culture of excellence.
Progressively shaping the future of luxury hospitality and focusing on employee journey and growth.
We are looking for an experienced Social Media Manager to support with global social media initiatives. This role involves implementing our content strategy and building relationships with content agencies and hotel partners. The ideal candidate will have experience in both luxury hospitality and social
- Strategic Planning & Execution:
- Drive consistent brand voice and visual identity across all social media platforms.
- Implement a global social media strategy that aligns with the overall brand marketing objectives and positioning.
- Develop platform-specific social media strategies, coordinating their actions with geographical nuances, seasonal events, and global brand campaigns to enhance key performance indicators.
- Keep track of all events, campaigns, and strategic local or global projects, and collaborate closely with the social media team to ensure seamless integration with ongoing social media strategies and content plans.
- Content Creation & Curation:
- Act as the day-to-day content agency contact, collaborating with internal teams and external partners to produce visually compelling and engaging content that resonates with the brand’s audience.
- Support in identify and collaborating with content creators, overseeing content production in conjunction with our agency partners to ensure brand alignment. This role is also responsible for managing all campaign ROI including content performance, ensuring the effective delivery of objectives and maximizing campaign impact.
- Oversee all photoshoots and video shoots, collaborating with agency partners or independently managing projects, to capture compelling content.
- Support the development of content calendars, ensuring timely postings that align with brand campaigns and key seasonal events.
- The role is responsible for all social media copywriting for the brand, meticulously crafting captions and optimizing keywords to support SEO efforts and enhance online presence.
- Analytics & Reporting:
- The role is responsible for mastering organic social media performance by utilizing data to extract key learnings over time, including tracking and analysing data from social media management tools and overseeing the monthly organic creative strategy dashboard.
- The Social Media Manager identifies the most effective creative mix, communicate these insights to creative agencies and team members, and clearly articulate findings and strategic recommendations to leadership.
- The role involves identifying the target audience for Fairmont and its competitors, conducting review mining and analysis, understanding persona interests, and developing a social iteration roadmap to curate long-term strategic insights and monitor competitor and target behavior in real-time.
- In collaboration with the Community Manager, this role is responsible for driving the strategic integration of community feedback into broader social media marketing campaigns. They will continuously optimize social media practices based on detailed analytics and performance metrics, ensuring that our strategies are both data-driven and community-focused.
- Cross-Department Collaboration:
- Work closely with PR, digital marketing, brand, partnerships, and local hotel teams to align social media efforts with overall brand and marketing campaigns. The role is also acting as the primary contact for hotel teams in the Americas, coordinating updates and facilitating communication between internal teams and external partners.
- Stay updated on the latest social media platform features, algorithm changes, and emerging trends in luxury travel and hospitality.
- Ensure adherence to all applicable laws and regulations specific to social media in the region, including guidelines for giveaways, contracts, and other relevant legal requirements in North and Central America.
- Continuously propose creative ideas to enhance social media engagement.
- Degree in Media, Marketing, Communications, or a related field.
- A minimum of 3-5 years of experience in managing social media for luxury brands is required, preferably within the hospitality sector. Experience in content creation and collaboration with talents is a plus.
- Proficient across all social media platforms and possesses excellent communication skills with full fluency in English, both written and verbal.
- Expertise in using social media management tools (Sprinklr, Sprout Social, etc.).
- Strong understanding of SEO, analytics platforms (Google Analytics), and content management systems.
- A keen awareness of global environments in luxury hospitality and diverse audiences.
- Excellent multitasking and organizational abilities.
Visa Requirements: Must Legally be authorized to work in the United States
- Salary Range: $75,000 – 94,000 USD annual base salary
- Excellent Company benefits including medical, dental, vision, life insurance and 401K Retirement plan.
- Employee benefit card offering discounted rates in Accor worldwide for you and your family.
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
All your information will be kept confidential according to EEO guidelines.
Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality.
We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Discover a world where life pulses with passion
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
Related jobs
Salary
Location
Grand Mercure Bengaluru at Gopalan Mall, Bengaluru, India
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
ACCOR
Job type
Permanent
Locations
Bengaluru
Job Category
Sales & Marketing
Description
Constantly investigate and assess market conditions and competition to determine effective and productive sales programs.Establish and maintain relationships with all the current and prospective custo
Reference
55b45194-9f40-44b6-8ef5-1519d047328f
Expiry Date
01/01/0001
Salary
Location
Pullman Singapore Orchard, Singapore
Experience Level
Executive
Job Schedule
Full-Time
Brands
ACCOR
Job type
Permanent
Locations
Singapore
Job Category
Sales & Marketing
Description
The Senior Digital Marketing Manager is responsible for the hotel’s digital marketing and social media efforts to drive brand awareness, brand engagement and revenue generation. The incumbent must cha
Reference
a5396397-af62-4369-9e61-ce345d89dcc5
Expiry Date
01/01/0001
Salary
Location
ibis Styles Brisbane Elizabeth Street, Brisbane, Australia
Experience Level
Not Applicable
Job Schedule
Full-Time
Brands
IBIS STYLES
Job type
Permanent
Locations
Brisbane
Job Category
Sales & Marketing
Description
The primary responsibilities of this role include:Overseeing and managing the sales and marketing functions of the HotelFocusing on maximising meeting and events revenueIn collaboration with the Reven
Reference
3ad709fb-ca1f-4191-800a-9bb44c7db0a4
Expiry Date
01/01/0001
Salary
Location
Belo Horizonte, Brazil
Experience Level
Entry Level
Job Schedule
Full-Time
Brands
ACCOR
Job type
Permanent
Locations
Belo Horizonte
Job Category
Sales & Marketing
Description
Realizar negociações com os clientes, assegurando as melhores condições comerciais para a empresa;Elaborar e analisar propostas de acordo com as necessidades identificadas bem como realizar follow-up
Reference
25890fd0-6020-4fb7-ab73-aa5b0518d933
Expiry Date
01/01/0001
Salary
Location
MONDRIAN MONDRIAN GOLD COAST, Gold Coast, Australia
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
MONDRIAN
Job type
Permanent
Locations
Gold Coast
Job Category
Sales & Marketing
Description
As a Senior Business Development Manager reporting to the Director of Sales at Mondrian Gold Coast, you will be a creative innovator and disruptor, challenging the status quo to drive success. Your dy
Reference
f0b34c55-7401-495f-875c-65f2311fb012
Expiry Date
01/01/0001
Salary
Location
Sofitel Philadelphia at Rittenhouse Square, Philadelphia, United States
Experience Level
Associate
Job Schedule
Full-Time
Brands
SOFITEL
Job type
Permanent
Locations
Philadelphia
Job Category
Sales & Marketing
Description
You are the beginning of an exceptional & memorable guest experience! As a Reservations Agent, your telephone warmth will make our guests feel welcome and build their anticipation for the exceptional
Reference
b2c5fbc5-a486-4ab3-adc7-f47581491ab2
Expiry Date
01/01/0001
Salary
Location
21c Museum Hotel Durham, Durham, United States
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
21C MUSEUM HOTELS
Job type
Permanent
Locations
Durham
Job Category
Sales & Marketing
Description
Reports To: General ManagerGeneral Purpose:Responsible for maximizing property revenues while maintaining excellent customer service for both internal and external customers. Efforts will include but
Reference
48f571e1-36a0-44ce-aa25-98265aeeb01a
Expiry Date
01/01/0001
Salary
Location
21c Museum Hotel Durham, Durham, United States
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
21C MUSEUM HOTELS
Job type
Permanent
Locations
Durham
Job Category
Sales & Marketing
Description
Reports To: General Manager General Purpose: Responsible for maximizing property revenues while maintaining excellent customer service for both internal and external customers.Efforts will include but
Reference
9e024ad7-f8a0-43ec-9c69-24a33cd66d87
Expiry Date
01/01/0001
Salary
Location
Paris, France
Experience Level
Student
Job Schedule
Full-Time
Brands
ACCOR
Job type
Internship
Locations
Paris
Job Category
Sales & Marketing
Description
Amplify each brand activation on Social Media at a global level (ibis, ibis Styles, ibis budget, greet)WHAT’S IN IT FOR YOU:Work on an international environment in direct contact with countries relays
Reference
a731f38b-0d57-43d9-8971-97ee30481955
Expiry Date
01/01/0001
Salary
Location
21c Museum Hotel St Louis, St. Louis, United States
Experience Level
Associate
Job Schedule
Full-Time
Brands
21C MUSEUM HOTELS
Job type
Permanent
Locations
United States
Job Category
Sales & Marketing
Description
Title: Marketing ManagerReports to: Brand Marketing DirectorSupervises: n/aGeneral Purpose: You have an insatiable curiosity about life, are an enthusiastic consumer of culture, and
Reference
c554288b-c910-44cf-829b-fc80a987b600
Expiry Date
01/01/0001