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  1. Full-Time
  2. Permanent
  3. ACCOR
  4. Marketing

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Mondrian Singapore Duxton, Singapore

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REF103679S

Digital Marketing Manager

Region

Luxury & Lifestyle


Company Description

A breaker of boundaries, the hotel is ideally placed between the mavericks of Chinatown and the makers of the CBD. Today, Duxton Hill is Singapore’s most up-and-coming neighbourhood, featuring barista cafes, world-class eateries and bars, art galleries and independent boutiques. Now Mondrian arrives at the top of that hill.


Job Description

We are seeking a dynamic and commercially driven Digital Marketing Manager to lead our digital presence, drive brand visibility, and convert engagement into revenue. This role will oversee all digital touchpoints—from social media to performance marketing—ensuring alignment with Mondrian’s brand voice while delivering measurable results.

Key Responsibilities

Digital Strategy & Brand Presence

  • Develop and execute a comprehensive digital marketing strategy aligned with business objectives and brand positioning
  • Manage brand storytelling across all digital platforms (website, social, email, third-party channels)
  • Ensure consistency in tone, visual identity, and messaging in line with Mondrian’s brand standards

Social Media & Content

  • Lead content planning and execution across platforms (Instagram, TikTok, LinkedIn, etc.)
  • Curate visually compelling and engaging content that reflects the hotel’s lifestyle positioning
  • Collaborate with creative teams, photographers, and influencers to produce high-impact campaigns

Performance Marketing & Analytics

  • Plan and manage digital campaigns (SEO, SEM, paid social, display ads) to drive traffic and conversions
  • Monitor campaign performance, optimize ROI, and provide actionable insights through analytics
  • Track KPIs including engagement, reach, conversion rates, and revenue contribution

Website & E-Commerce

  • Oversee website content, UX, and booking journey optimization
  • Work closely with revenue and e-commerce teams to drive direct bookings
  • Ensure SEO best practices are implemented and continuously improved

Partnerships & Influencer Marketing

  • Identify and manage collaborations with influencers, media, and brand partners
  • Execute campaigns that enhance brand awareness and social buzz
  • Monitor and evaluate partnership effectiveness

Cross-Functional Collaboration

  • Work closely with Sales, Revenue, and F&B teams to support campaigns and promotions
  • Align digital efforts with key hotel activations, events, and seasonal strategies

Additional Information

 

 

Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.

When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.

LET YOUR PASSION SHINE

We foster our creativity, our excellence and progressiveness. We interconnect with each other and our environment, to create a new kind of quiet luxury. With us, you can take pride in being part of a wider global team leading the way in local sustainability initiatives. Working together with our communities, we will empower you to make your own meaningful impact.

LEARN ABOUT US

Let your passion shine

We take pride in promoting heartfelt hospitality with a French Zest, valuing passion, excellence and emotional intelligence. We pioneer a committed and sustainable approach to luxury, encouraging openness and inclusivity. We value new encounters with colleagues and guests from all horizons with a goal of creating a distinctive culture together.

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