- Full-Time
- PULLMAN
- Apprenticeship
- Sales & Marketing
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Pullman Paris Tour Eiffel, Paris, France
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REF60657K
Chargé(e) de Communication Marketing
Region
Europe and North Africa
Au pied de la tour Eiffel et à deux pas des plus grands monuments parisiens, votre hôtel Premium 4* est bien plus qu’une carte postale, IT’S THE PLACE TO WORK HARD & PLAY HARD !
Ses 430 chambres invitent les clients à la détente. Depuis son ouverture à la fin des années 60, le Pullman Paris Tour Eiffel incarne une métropole qui aime se réinventer.
Mais notre hôtel c’est aussi :
- Accueillir un grand nombre d’évènements aussi bien sportifs, business ou privés
- Etre en contact avec des personnalités et des stars internationales
- S’épanouir au sein d’une équipe soudée et dynamique
Si vous êtes fan de sport, jackepot ! Vous aurez sûrement l'occasion de rencontrer vos idoles.
Mission générale :
Le/la Chargé(e) de Communication Marketing a pour mission de développer et mettre en œuvre la stratégie de communication et de marketing de l’hôtel afin de renforcer sa visibilité, sa notoriété et son image. Il/elle participe à la création de supports de communication, coordonne les campagnes marketing, gère le CRM et la Guest App, et crée des contenus visuels adaptés aux besoins internes et externes. Il/elle joue également un rôle clé dans le développement de la stratégie digitale de chaque outlets (restaurant, rooftop, hôtel) sur les réseaux sociaux.
Responsabilités :
- Créer des contenus photo et vidéo (shooting, vidéos courtes, interviews, reportages) à usage pour la communication interne et externe.
- Aider à la mise en place de la stratégie de communication interne et externe de l’hôtel en lien avec la Direction.
- Concevoir et réaliser des supports de communication (brochures, newsletters, affiches, contenus digitaux).
- Community management et rédaction de contenus éditoriaux.
- Développer une stratégie TikTok et sur les réseaux sociaux (Facebook, Instagram, LinkedIn) du restaurant, du rooftop, et de l’hôtel, en définissant une ligne éditoriale propre à chaque espace et en assurant une gestion régulière des publications.
- Suivre et analyser les performances des campagnes marketing, ajuster les actions en fonction des résultats (KPIs, ROI).
- Gérer les campagnes marketing (emailing, publicité en ligne, réseaux sociaux) pour promouvoir les produits ou services des outlets de l’hôtel.
- Gérer le CRM pour optimiser la relation client et la fidélisation (gestion des contacts, segmentation, automatisation des campagnes).
- Gérer la Guest App de l’entreprise pour garantir une expérience client optimale et promouvoir les offres.
Profil recherché :
- Profil créatif et innovant
- Expérience en création de contenu photo et vidéo (maîtrise des logiciels de montage comme Adobe Premiere, Final Cut Pro, ou équivalent).
- Connaissance des réseaux sociaux, notamment TikTok, et capacité à développer des stratégies adaptées.
- Bonne maîtrise des outils de création graphique (Adobe, Canva) est un plus.
- Compétences avérées en gestion de CRM et de Guest App.
- Alternance à pourvoir dès septembre 2025
- Indemnités nourritures
- 13ème mois
- Prime de Participation et d'Intéressement
- Mutuelle prise en charge 100% par l'employeur
- Remboursement transport à hauteur de 75%
- Forfait mobilité durable pour ceux qui utilisent un vélo, vélo électrique, trottinette électrique,...
Discover a world where life pulses with passion
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
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our creativity, our excellence and progressiveness. We interconnect with
each other and our environment, to create a new kind of quiet luxury. With us, you can take pride in
being part of a wider global team leading the way in local sustainability
initiatives. Working together with our communities, we will empower you to
make your own meaningful impact.
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We take pride in promoting heartfelt hospitality with a French Zest, valuing passion, excellence and emotional intelligence. We pioneer a committed and sustainable approach to luxury, encouraging openness and inclusivity. We value new encounters with colleagues and guests from all horizons with a goal of creating a distinctive culture together.
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